profashionals.de
It's the pricing, stupid!
4 min · · Ja klar: Eine effiziente Organisation ist wichtig. Effizientes Pricing aber mindestens ebenso, sagt Stefan Wenzel. Denn manchmal macht der Verkauf mit einem Rotstiftstrich zunichte, was an anderer…
practicalecommerce.com
How Google's AI Search Could Impact Ecommerce
3 min · · Google's generative, artificial intelligence-powered search results are "experimental." But change is coming. · Shared by 5, including Neal Schaffer | ニール・シェーファー
nickkolenda.com
42 Pricing Tactics Based on Psychology & Neuroscience
20+ min · · Welcome to a massive resource on pricing psychology. You'll learn 42 tactics to make your price seem lower. · Shared by 1173, including Ilia Markov, DP, Tintin, Jonathan Kogan, bouiboui, Ceferino Díaz, Peter van Sabben.eth, Bryan Onel
Harvard Business Review
How Machine Learning Can Improve the Customer Experience
5 min · · Machine learning is a promising technology for improving the customer experience. Why? It’s simple: because it can predict customer behaviors. Prediction as a capability is the Holy Grail for… · Shared by 63, including DestoWakabayashi, Antonio Vieira Santos, Theodora (Theo) Lau - 劉䂀曼 🌻, Guy Kawasaki, Joseph Michelli, Ph.D., 🇺🇦Evan Kirstel #B2B #TechFluencer, John Nosta
Harvard Business Review
A New Gold Standard for Digital Ad Measurement?
7 min · · Marketing mix modeling is making a comeback. Fundamental changes to the digital ads ecosystem — such as Apple’s new limits on what advertisers are able to track — mean that deterministic user-level… · Shared by 15, including Mark Kaigwa
The Markup
Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You
12+ min · · When you use supermarket discount cards, you are sharing much more than what is in your cart—and grocery chains like Kroger are reaping huge profits selling this data to brands and advertisers · Shared by 362, including Cory Doctorow @pluralistic@mamot.fr, Jeremy Caplan, mdy, luis antónio santos, Jon Keegan 🇺🇦
HubSpot
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
5 min · · To help marketers like you keep a pulse on how other brands are doing, HubSpot's research team analyzed data from 150,000+ companies. · Shared by 162, including Neil Hart 💙
blog.duolingo.com
Meaningful metrics: How data sharpened the focus of product teams
7 min · · Our Data Science team developed a growth framework that helped to grow DAUs by 4x since 2019. Let’s explore the path that led us to that framework, aka The Growth Model! · Shared by 325, including pizza.lottie 🍕, Christo Meid, Nando 💪🇦🇺🇦🇷
HubSpot
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]
17+ min · · We surveyed 500+ marketing executives to learn what they think about marketing hiring and promotions, work culture, goals, recession budget and more. · Shared by 44, including Kelly Hungerford
churnzero.com
The two most important stages of customer lifecycle management in uncertain times
6 min · · Customer retention and loyalty are the two most important stages of customer lifecycle management because it’s a source of steady growth in good economic times and bad. · Shared by 194, including Thomas Pleil, Peter Herger, Gérard Godin
matttutt.me
24 Experts share how they are using ChatGPT to help with SEO efforts
19+ min · · Figuring out how to use ChatGPT to enhance your SEO efforts? You're definitely not alone. Here I've spoken with 24 marketing experts to get their thoughts. · Shared by 183, including Thomas Pleil
handelskraft.de
Google Optimize geht – diese Top 5 alternativen Tools kommen
4 min · · Eine traurige Nachricht für eine Vielzahl von Unternehmen: das kostenlose und allseits beliebte Tool Google Optimize als auch die kostenpflichtige Erweiterung
Search Engine Land
ChatGPT for PPC marketers: 15 strategic prompts to use today
8 min · · Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity. · Shared by 27, including Amy Bishop, Danny Goodwin
Vox
The psychological traps of online shopping, explained
8 min · · Few things are actually scarce on the internet — but marketers don’t want you to know that. · Shared by 569, including Nir Eyal
Search Engine Land
Ecommerce content: How to demonstrate beneficial purpose and expertise
4 min · · Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. · Shared by 8, including Danny Goodwin