Buffer
People Don't Buy Products, They Buy Better Versions of Themselves
8 min · · Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here're some examples for features vs benefits products · Shared by 494, including Klaus Eck, Diego Paladino, Mark Kaigwa, Luzius Meisser, Bram Kanstein, Gianluca Diegoli, Kevan Lee 👋, Erick Mazer Yamashita, Leonid Bugaev, Tris Hussey, Thomas Pleil, Patrick Scheuerer, Sara Usinger, Greg Meyer, Moritz Meenen, PotHix, Thomas Power, Alex Barrera, Shawn Venasse, Dominik Grolimund
Fast Company
How To Brainstorm Like A Googler
5 min · · This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas. · Shared by 618, including Anita Zielina, Katja Evertz, Brent Summers, @ShannaPeeples@mastodon.nl, Dominik Grolimund, Gabriele, Stephanie A Kowalski, Muhammad Althaf, Klaus Eck, Joan Carbonell, Courtney Bolton ★, Jörg Linder, Balthasar Glättli🌻 🕊, Matti Heubner, Lord Travis Wright, Greg Meyer, Nando 💪🇦🇺🇦🇷, Stowe Boyd, Eric Sinclair, Scott Williams
medium.com
When, which … Design Thinking, Lean, Design Sprint, Agile?
4 min · · A lot of people are — understandably so — very confused when it comes to innovation methodologies, frameworks, and techniques. Questions like: “When should we use Design Thinking?”, “What is the… · Shared by 517, including Matthias Lampe, Dominik Grolimund, Ron McIntyre, 📁𝐦𝐫𝐯𝐧, Tris Hussey, Massimiliano Aroffo, Thomas Telandro, Marcus Kuhn, Bertrand Maltaverne, Nando 💪🇦🇺🇦🇷, von Moerenburgh, Mark Kaigwa, Ines Bieler, Christian P. Stobbe, Mohamed Azazy, Jesse Burkunk, designshard, Andreas Heer, Javi Cantón @javicanton@mas.to, Stephanie A Kowalski
blogs.microsoft.com
Meaningful innovation: Human ingenuity, powered by AI
3 min · · This week, I’ve had a great time in the 110-degree heat in Las Vegas at our Inspire and Ready conferences (well, maybe not enjoying the heat so much). I’ve had the opportunity to share the role of… · Shared by 9, including Prof. Arun Kumar वाघचौरे
Forbes
Three Crucial Lessons Steve Jobs Taught Guy Kawasaki About Leadership And Communication
6 min · · Guy Kawasaki reveals the leadership and innovation lessons that he learned from Steve Jobs and Apple · Shared by 6
Vox
The Four Stages of Disruption
13+ min · · If we're so aware of disruption, then why do successful products (or companies) keep getting disrupted? · Shared by 24, including Tom Connor, Jacob du Toit, Steven Sinofsky
Forbes
Power Woman Beth Comstock On What It Takes To Master Innovation
4 min · · One of the business world's most noted innovators, Beth Comstock shares the keys to navigating uncertainty, the pathways and pitfalls of driving disruption, and why giving yourself permission is essential to leading impactful transformations. · Shared by 9
Forbes
Playing Defense: Companies Are Taking A Cautious Approach To Disruption
5 min · · Technology is more advanced than ever before, offering opportunities for businesses to create solutions and develop products that were hard to imagine five or 10 years ago. · Shared by 12, including Matthias Kahr
Brian Solis
This is the Ultimate Catalyst for Change…is You
2 min · · Sometimes I just have to pinch myself. I was invited to speak at a Bayer innovation event in Germany to the executives responsible for leading digital transformation. As I was sharing my work and… · Shared by 19, including 瑞拿頭
medium.com
Growing Up: How To Let Go To Increase Innovation
6 min · · Digitally mature companies are twice as likely to cultivate partnerships · Shared by 10, including Bertrand Maltaverne, Stowe Boyd
McKinsey & Company
Creating high-performance innovation teams at scale
· Successful innovation teams feature a range of complementary talents · Shared by 18, including Stu Collett
Financial Times
Innovation is more than amassing customers
· Deliveroo and N26 seem to think that growth alone will give them enough size to turn a profit · Shared by 7, including Michael Grupe
Harvard Business Review
How to Know Which Ideas Your Company Should Pursue
5 min · · Results from a study of crowdsourced ideas. · Shared by 30, including Antonio Vieira Santos, Tom Connor, Oscar MacDonald
Harvard Business Review
Why Innovation Labs Fail, and How to Ensure Yours Doesn’t
6 min · · Setting up a research hub is easy. Setting it up to succeed is harder. · Shared by 80, including Antonio Vieira Santos, Clemens, Yvette Dubel, Prof. Arun Kumar वाघचौरे, Johannes Dornisch, Damir Kusar, Katja Evertz, Dr. Marigo Raftopoulos, Bernard Marr, Tillmann Allmer, rudolph regter, Jonathan Kogan, Michael Grupe
Scott Brinker
Want to innovate like Amazon? Here’s their formula
8 min · · You can't escape Amazon in the digital economy. Now a trillion-dollar company, they have disrupted diverse sectors from retail to software development with a deftness and drive that's admirable and… · Shared by 111, including Sachin Rekhi, Jeff Barr ☁️ (@ 🏠 ) 💉, rudolph regter, Jacob Jarnvall, Katja Evertz, Bill Johnston, chuckhemann, Bernhard Huessy, Jelan Ong, Gerrit Eicker
siliconangle.com
No cloud required: Why AI’s future is at the edge
5 min · · No cloud required: Why AI’s future is at the edge - SiliconANGLE · Shared by 47, including Bertrand Maltaverne, Michael Grupe, Rob Tiffany, Ward Plunet, Ronald van Loon, Pete Warden, Yvette Dubel, Thomas Power