1 min read · May 4th · Companies like Facebook aren’t building technology for you, they’re building technology for your data. They collect everything they can from FB, Instagram, and WhatsApp in order to sell visibility…
Companies like Facebook aren’t building technology for you, they’re building technology for your data.
We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea.
However, Facebook’s own tools have the potential to divulge what is otherwise unseen. It’s already possible to catch fragments of these truths in the ads you’re shown; they are glimmers that reflect the world of a surveilling stranger who knows you.