Innovation is not about invention. Learn how great design plus an execution focus can supercharge your innovation process
When I ask what innovation is, I often hear the term “invention.” Sometimes I hear “design.” Almost never do I hear “execution.” And yet, without execution there is no product, no service, no impact. Overvaluing invention and undervaluing execution leads to poor resource allocation and underperformance in most innovation-focused organizations.
Where does invention come in? It’s the raw material, but like so many raw materials it’s often better to source it from elsewhere rather than digging it up yourself. Don’t believe me? Tablet computers existed for decades before the iPad, electric cars were 100 years old before the first Tesla Roadster. The list goes on.
if you want to change the world tomorrow, stop working on invention, focus instead on design and execution