John Egan
Managing Your Growth Team’s Portfolio: A Step-by-Step Guide
7 min read · 2020-01-21 · Managing a Growth team in many ways can be like managing an investment portfolio. Each individual experiment or project is an investment and the goal is to maximize the long-term return (i.e. impact)…
amplitude.com
How to Analyze the Health of Your App’s Product-Market Fit Through Growth Accounting
6 min read · 2019-12-12 · Data is empowering. At Tribe Capital, our goal is to be great at recognizing and amplifying early-stage product-market fit. We believe that in order to achieve this goal we need to have standard…
First Round
Answers To Your Tough Questions About Growth — Learned While Scaling Eventbrite’s $5B+ Growth Engine
~19 min read · 2019-11-20 · Brian Rothenberg is a growth guru, having revved up customer acquisition at both TaskRabbit and now Eventbrite. Here, he answers the hardest questions he often gets.
kwokchain.com
Notes on Superhuman’s Acquisition Loops
~16 min read · 2019-10-24 · Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean…
Reforge
Growth Loops are the New Funnels
8 min read · From 2018 · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro
kryshiggins.com
From first run to the long run
9 min read · 2019-10-29 · I often evangelize the importance of first time user experiences. After all, not all of the users acquired to a product will stick around, but they’ll all experience its first run design. To encourage…
John Egan
The 27 Metrics in Pinterest’s Internal Growth Dashboard
5 min read · From 2015 · One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest.
youtube.com
Darius Contractor
2019-10-24 · Darius speaks about his Psych Framework for thinking through conversion rate optimization.
Andrew Chen 🇺🇸
Psych’d: A new user psychology framework for increasing funnel conversion (Guest Post)
8 min read · From 2018 · [Hi readers, my good friend Darius Contractor (currently growth eng at Dropbox) has a brilliant new framework how user psychology has driven growth at companies like Bebo, Tickle, PhotoSugar and of course, Dropbox. Thanks to Darius and the folks at Reforge for putting this together. Hope you enjoy the writeup here! -Andrew] Increase your funnel conversion by getting users Psych’d – by […]
Andrew Chen 🇺🇸
My Quora answer to: How do you find insights like Facebook's "7 friends in 10 days" to grow your product…
3 min read · From 2019 · I recently answered a question on Quora and am sharing it on my blog: How do you find insights like Facebook’s “7 friends in 10 days” to grow your product faster? Here’s my thoughts below: Why make a rule like this? It’s important to remember the goal of making a pithy goal like “7 friends […]
Towards Data Science
4 Mistakes that I made while running A/B Tests with Firebase Remote Config
8 min read · 2019-10-04 · A dozen experiments later, I am listing down some of my mistakes (so you don’t make them). From targeting, analysis, re-installs & the…
First Round
The Tenets of A/B Testing from Duolingo’s Master Growth Hacker
~18 min read · From 2018 · Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.
CXL
I've Built Multiple Growth Teams. Here's Why I Won't Do It Again.
~17 min read · 2019-09-10 · Big success. Bigger failure. And lots of lessons. Learn why building a growth team may be a multi-million dollar mistake.
Brian Balfour
Growth Is Optional: 10 Reasons Why Companies Fail At Growth
5 min read · From 2018 · The wrong mantras have been pushed. Product is everything. You growth hack your way to success. The way to find growth is to try every channel possible. Paid acquisition is for companies with bad…
Andrew Chen 🇺🇸
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
~17 min read · From 2018 · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
