Henning von VogelsangIntent and fulfilment is the engine of what makes me want to do something. I am looking for an effect, so I am following a certain path to arrive at theSee more effect.
It is surprising me how many user interfaces are designed on the surface, with great care for visibility of required actions, but the motives and the user’s mind, their driving intention, are often forgotten.
Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how to use the site while keeping track of the reason