Newsletter cross-promotion
Promote your newsletter to tens of thousands of smart people
Refind is a daily newsletter with tens of thousands of subscribers. Set up a cross-promo in five minutes: For every visitor you send us, we'll send you one back.
Our recent partners
We’ve recently cross-promoted with a number of newsletters—Sidekick (by Morning Brew), Ness Labs, Postanly Weekly, and about 50 others—sending each other from a few dozen to a few thousand visitors. It’s been a great success so we’ve made the program self-service and fully automatic so it works with almost every newsletter—no matter the niche or the audience size.
.png "Growth Currency")
How does the cross-promotion work?
It’s a simple barter deal: You give us a shout-out in your newsletter, and we promote your newsletter to matching users on Refind.
Since we’re rather flexible in the number of users we can deliver to you, we’ll count the number of users you send to our site (via your referral link) and then make sure to at least match your number. That way, you also don’t need to worry about CTR—you’re guaranteed to get the same number of users from us that you send to us.
Example:
- You have a newsletter with 30,000 subscribers and give us a shout-out (a mention, an ad, whatever you like) using our referral link.
- 2% of your subscribers click the link (we can measure that since they land on our site with your UTM params), that’s 600 clicks.
- Now we run your ad for matching users on Refind until 600 Refind users click it (in case you send us tons of users or your newsletter is very specific, this can take a few days).
- We stop your ad once your numbers are matched. (Since our emails including your ad are still in people’s inboxes, you’ll likely get a few more clicks from us.)
- Assuming your ad has a 2% click rate on Refind too, 30,000 Refind subscribers will have seen it.
- If you like the traffic you get from us (conversion, engagement, retention), you can repeat the cross-promotion as often as you like, using the same referral link. We’ll always match your numbers.
All clear? More questions? We’d love to hear from you! hello@refind.com
What is Refind?
Tens of thousands of smart people start their day with Refind. To learn something new. To get inspired. To move forward. The 7 most relevant links from around the web, tailored to the user’s interests. With summaries by the authors and highlights by the community.
Grow your newsletter subscribers with Refind
Cross-promotion is a simple but effective growth strategy. You give a shout-out to your partner. In return, they give a shout-out to you. Simple. And free.
But it’s tedious. It takes a lot of time to find relevant newsletters in your market that you can partner with, to reach out to them, to swap copy and images, to track, etc. For smaller newsletters, it’s often not worth the effort.
That’s why we’ve made cross-promotion with Refind self-service and fully automatic. You can set up a cross-promotion in five minutes. No matter how many subscribers you have. And no matter your niche. Since Refind has a generic value proposition—the essence of the web, every morning in your inbox—it’s most likely interesting to your readers. And since we have tens of thousands of subscribers and personalization is our core strength, we can target and promote your newsletter to the right people on Refind.
We’ve sent thousands of visitors to our partners, resulting in thousands of new subscribers. Give it a try.
🚀
The Refind audience
Tens of thousands of smart people start their day with Refind. To learn something new. To get inspired. To move forward.
Set up a cross-promo in 5 minutes
It’s simple. You promote Refind in your newsletter. We count the number of unique visitors. We promote your newsletter to matching users on Refind and send you the same number of new visitors back.
