Content Marketing
Artikel zum Thema Content Marketing (Content Planung, Erstellung/Redaktion/Produktion, Veröffentlichung, Vermarktung, Optimierung und Ablage/Archivierung
Collection by Bernadette Bisculm
priceonomics.com
The Content Marketing Handbook
· A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio. · Shared by 1322, including Liza Sperling, Rodrigo Prior, Sorin Amzu, Jonathan Kogan, Shawn Venasse, Mark Kaigwa, Melanie Deziel (she/her), Tibor Martini 🇺🇦 @tibor@mastodon.social, David Luescher, Su Franke, Ron Sela, Bjoern Negelmann, Klaus Eck, Courtney Bolton ★, Steve Rayson, Lord Travis Wright, Parin Vachhani, Bill Widmer, Thomas Power, Lluís Codina
Lilach Bullock
How to promote a blog post: the ultimate guide
· So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’ · Shared by 756, including Su Franke, Rachel Miller | #InfluencerMarketing, Klaus Eck, LARRY ELKAN, designshard, Shawn Venasse, John Jantsch, Johannes Lenz, Connecticut SEO, Miles Austin, Sorin Amzu, Rodrigo Prior, Pulkit Gera, Steve Rayson, Thomas Power, Hans van Gent, Mark Kaigwa, Ron Sela, Jonathan Kogan
Buffer
How to Write a Blog Post: A Full Breakdown of What We Do
9 min · · See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion. · Shared by 552, including Nitin Gupta, Mark Kaigwa, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Greg Meyer, Frank Stratmann, Antonio Ramos, Thompson Marzagão, Vincent Liu, Marc Wieland, Leonid Bugaev, Tris Hussey, Katja Evertz, Stephen C Sanders, Kevan Lee 👋, Stephanie A Kowalski, Kris Fannin, Lord Travis Wright, Ilia Markov, Klaus Eck, Michael Musgrove
curata.com
Content Curation Tools: The Ultimate List
8 min · · The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the […] · Shared by 348, including Bjoern Negelmann, Helmi, Tris Hussey, Klaus Eck, Johannes Lenz, Ron McIntyre, Inurfacesuka Дедечка, Andrew Cunning, Mark Kaigwa, Katja Evertz, Bill Johnston, Oliver Gassner https://mastodon.social/@oliverg, Ron Sela, Jonathan Kogan, Andreas Heer, Markus Maurer, Stephanie A Kowalski, Lluís Codina, { Monah } 💡, John Jantsch
TechCrunch
How do startups actually get their content marketing to work?
6 min · · Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today. · Shared by 151, including Damien Van Achter, Rand Fishkin, Julian Shapiro, Gio Tiongson, Nat Eliason, Klaus Eck, Mark Kaigwa, hiten.eth, Connecticut SEO, Kevan Lee 👋, Marko Saric, Joan Lockwood
Backlinko
How to Write a Blog Post: The Definitive Guide (2019)
20+ min · · A step-by-step guide to writing a blog post that people read and share. · Shared by 130, including Mike Ivars, Ron Sela, Bernhard Huessy, Jochen Burkhard, Ilia Markov, Katja Evertz, Mark Kaigwa, Aldo Gnocchi, Stephanie A Kowalski, Michael Musgrove, Tom Connor
hiplayapp.com
100 Evergreen Content Ideas for Content Marketing (The Ultimate List)
13+ min · · Find the ultimate list of 100 evergreen content ideas. Use this list as an inspiration for your evergreen content marketing efforts. · Shared by 116, including Mike Taylor, Michael Musgrove, Harald Ille, Stephanie A Kowalski, Inurfacesuka Дедечка, Katja Evertz, Johannes Lenz, Markus Maurer, Matthew J. Adams, Klaus Eck, Jen Nipps, Daniel Jörg, Thomas Pleil, Christian P. Stobbe, Eleanor | The Copywriter, Bernhard Huessy, Marc Ostermann, Rachel Miller | #InfluencerMarketing, Sam Hurley, Ron Sela
Content Marketing Institute
Content Is NOT the Same as Content Marketing
6 min · · Marketing with content is NOT the same thing as content marketing. Learn the difference and eight steps to content marketing – Content Marketing Institute · Shared by 56, including Stephanie A Kowalski, Michelle Killebrew, Melanie Deziel (she/her), Julie Ewald, Heather Lloyd-Martin, Talkwalker, Rachel Miller | #InfluencerMarketing, Katja Evertz
t3n Magazin
SEO für Linkedin: Besser gefunden werden und wertvolle Kontakte knüpfen
4 min · · Als größte Karriereplattform im Netz ist Linkedin vor allem eins: eine Suchmaschine. · Shared by 54, including Dominik Ruisinger, Michael Grupe, Klaus Eck, Christian P. Stobbe, Daniel Schwarz, Johannes Lenz, Martina Bürge, Michael Gisiger, Nils Hitze
Content Marketing Institute
5 More Exercises to Make Your Writing Powerful
5 min · · Get in a good writing workout with these five exercises, including before-and-after looks, tips, and a couple fun videos – Content Marketing Institute · Shared by 40, including Jochen Burkhard, Elinor Stutz, Rachel Miller | #InfluencerMarketing, Michael Musgrove
Jan Firsching 🆒
Zur Bedeutung von Interaktionen für das Social Media Marketing und warum Messenger und Stories alles auf den Kopf stellen
6 min · · Welche Bedeutung haben Social Media Interaktionen? Wie haben sie sich verändert und welchen Einfluss haben Stories und Messenger? · Shared by 31, including Johannes Lenz, Roland Bachmann, Daniel Schwarz, Klaus Eck
Jan Firsching 🆒
TikTok Sharing - Warum TikTok Inhalte in anderen sozialen Netzwerken geteilt werden sollen.
2 min · · Die Art und Weise wie TikTok das Sharing in seine App integriert hat unterscheidet sich deutlich von anderen sozialen Netzwerken wie Instagram und Facebook · Shared by 22, including Roland Bachmann, Klaus Eck, Stephanie A Kowalski, Daniel Schwarz
airmotion-media.de
Maël Roth: "Ohne Kernidee scheitert Content Marketing"
7 min · · Maël Roth gehört zum kleinen Kreis von Experten in Deutschland, die sich die Entwicklung von Content Marketing ganz genau anschauen – und auch selbst voranbringen. Wir haben dem "Chef-Strategen"… · Shared by 19, including Marie-Christine Schindler, Stephanie A Kowalski, Thomas Power, Claus Heller 🇺🇦
Jan Firsching 🆒
LinkedIn Algorithmus: Nischenthemen statt Massentauglichkeit
2 min · · Der LinkednIn Algorithmus stärkt Inhalte, die sich gezielt an spezielle Zielgruppen richten. Diskussion in Nischen und Spezialgebieten stehen im Vordergrund · Shared by 17, including Daniel Schwarz, Roland Bachmann, Stephanie A Kowalski
pr-blogger.de
Mit Design Thinking zu neuen Ansätzen im Content Marketing
5 min · · Relevanter, überzeugender und authentischer Content – das macht gutes Content Marketing aus. Die Zielpersonen sollen mithilfe des Contents genau in ihren Bedürfnissen abgeholt werden und einen Meh · Shared by 16, including Daniel Schwarz, Klaus Eck, gabriel rath
OnlineMarketing.de
Sinkendes Engagement auf Instagram: Das können Marketer tun
2 min · · Eine Studie untersucht die Engagement Rate bei Marken- und Influencer-Accounts auf Instagram. Seit Mai sinkt sie unerklärlicherweise. · Shared by 15, including Klaus Eck, Christopher S. Penn