medium.com
Google Analytics 4 in Snowflake: SQL Cookbook
8 min · · How to export GA4 from BigQuery into Snowflake, and translate the cookbook sample queries. · Shared by 4, including Vašek
holini.com
30+ Custom View Filters For Google Analytics
20+ min · · In this article, you’ll find a list of useful Google Analytics custom filters that can add tremendous value to your Google Analytics account and help you save a ton of time in the future. · Shared by 4, including Vašek
Simo Ahava
#GTMTips: 10 Useful Custom JavaScript Tricks
9 min · · I recently published a #GTMTips guide called 10 Useful CSS Selectors, and it was very well received. Inspired by the feedback, here’s the next instalment. This time, we’re going over some useful JavaScript tips and tricks that you can use to make your Google Tag Manager deployment even more efficient. I’ve written a lot about […] · Shared by 14, including ross, Vašek
vitousladislav.cz
Skript na hlídání výkyvů PPC kampaní (v Google Ads)
15+ min · · Ačkoli dobře nastavené kampaně mohou běžet celé měsíce bez jediné úpravy, občas stačí jediný den a jediná drobná chybka, aby se kampaň vydala špatným směrem a způsobila vám pořádnou ztrátu. Pravidelná… · Shared by 4, including Vašek
stacktonic.com
Build a Data Driven Attribution Model using Google Analytics 4, BigQuery and Python
9 min · · Shared by 4, including Vašek
slideshare.net
Using Lifecycle Scores for Marketing Optimisation
· Using Lifecycle Scores for Marketing Optimisation Carmen Mardiros @carmenmardiros Friday, 28 March 14 · Shared by 4, including Vašek
owox.com
ML Funnel Based Attribution Model
· The attribution model used in your project is at the heart of evaluating your advertising channels and managing the marketing budget. Therefore the quality and reliability of the attribution model… · Shared by 4, including Vašek
analyzecore.com
Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)
10 min · · Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every… · Shared by 4, including Vašek
internetrix.github.io
The Internetrix Advanced Guide to Attribution Modelling
1 min · · This is an Internetrix guide on advanced marketing attribution modelling for eCommerce data · Shared by 4, including Vašek
comtogether.com
Building a data-driven channel attribution model using Markov chains
· Markov chains are a powerful tool for extracting precise probabilities from a series of sequential events in order to analyze which digital channels lead to conversions. · Shared by 4, including Vašek
analyticslog.com
Markov Chain Modeling With Google Analytics Data And R Programming
5 min · · Blog post looks at using the channelattribution package in R to run a Markov model on MCF dataset from Google Analytics for attribution modeling. · Shared by 4, including Vašek
sql-snippets.count.co
Count SQL Snippets
1 min · · The home for open source SQL snippets. · Shared by 5, including Vašek
gregreda.com
Cohort Analysis with Python
10 min · · An intro to cohort analysis, and how to build them with Python and pandas. · Shared by 21, including Data Science Renee, Nando 💪🇦🇺🇦🇷, Alex Barrera, Vašek
ga4bigquery.com
Learn to utilize the Google Analytics data export in BigQuery
· A digital guide on how to query Google Analytics data in BigQuery & rock your digital marketing analytics 🤘 · Shared by 9, including Vašek
ken-williams.com
The Analyst’s Guide to Google Analytics App + Web Properties
3 min · · If you’re an Analyst who is ramping up on App + Web properties in Google Analytics, this guide is for you. · Shared by 8, including Vašek, Abel Caballero Díaz