vitousladislav.cz
Skript na hlídání výkyvů PPC kampaní (v Google Ads)
~15 min read · Mar 1st · Ačkoli dobře nastavené kampaně mohou běžet celé měsíce bez jediné úpravy, občas stačí jediný den a jediná drobná chybka, aby se kampaň vydala špatným směrem a způsobila vám pořádnou ztrátu. Pravidelná…
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stacktonic.com
Build a Data Driven Attribution Model using Google Analytics 4, BigQuery and Python
9 min read · 2021-10-13
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slideshare.net
Using Lifecycle Scores for Marketing Optimisation
2021-10-12 · Using Lifecycle Scores for Marketing Optimisation Carmen Mardiros @carmenmardiros Friday, 28 March 14
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owox.com
ML Funnel Based Attribution Model
2021-10-07 · The attribution model used in your project is at the heart of evaluating your advertising channels and managing the marketing budget. Therefore the quality and reliability of the attribution model…
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analyzecore.com
Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)
10 min read · 2021-10-06 · Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every…
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internetrix.github.io
The Internetrix Advanced Guide to Attribution Modelling
1 min read · 2021-10-06 · This is an Internetrix guide on advanced marketing attribution modelling for eCommerce data
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comtogether.com
Building a data-driven channel attribution model using Markov chains
2021-10-06 · Markov chains are a powerful tool for extracting precise probabilities from a series of sequential events in order to analyze which digital channels lead to conversions.
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analyticslog.com
Markov Chain Modeling With Google Analytics Data And R Programming
5 min read · 2021-10-05 · Blog post looks at using the channelattribution package in R to run a Markov model on MCF dataset from Google Analytics for attribution modeling.
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sql-snippets.count.co
Count SQL Snippets
1 min read · 2021-07-20 · The home for open source SQL snippets.
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gregreda.com
Cohort Analysis with Python
10 min read · From 2015 · An intro to cohort analysis, and how to build them with Python and pandas.
Reader View · Shared by 21, including Data Science Renee, Nando 💪🇦🇺🇦🇷, Alex Barrera, Vašek
ga4bigquery.com
Learn to utilize the Google Analytics data export in BigQuery
2020-12-10 · A digital guide on how to query Google Analytics data in BigQuery & rock your digital marketing analytics 🤘
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ken-williams.com
The Analyst’s Guide to Google Analytics App + Web Properties
3 min read · 2020-06-04 · If you’re an Analyst who is ramping up on App + Web properties in Google Analytics, this guide is for you.
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plotly.com
The front-end for ML and data science models
1 min read · 2020-06-16 · Plotly creates & stewards the leading data viz & UI tools for ML, data science, engineering, and the sciences. Language support for Python, R, Julia, and JavaScript.
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Datawrapper
Which color scale to use when visualizing data
5 min read · 2021-03-16 · A short overview of the different color scales (diverging, sequential, categorical) that you can use to visualize your data.
Reader View · Shared by 114, including Jonathan Kogan, Vašek, Marie-José Kolly, Kaspar Manz, Lisa Charlotte Muth
OpenAI
DALL·E: Creating Images from Text
20+ min read · 2021-01-05 · We’ve trained a neural network called DALL·E that creates images from text captions for a wide range of concepts expressible in natural language.
Reader View · Shared by 991, including Jane Manchun Wong, Carla Gentry, Josh Wolfe, Sam Altman, Bill Slawski ⚓ 🇺🇦, Leo Polovets, Chris Messina, Vicki Davis, MIT CSAIL, AIKing.Eth - Vincent Boucher, Evan Kirstel the $B2B Techfluencer, Ser Jeff Garzik, Randy Olson, Soumith Chintala, Kevin Kelly, Ilya Sutskever, Joanna (J.F.) Penn, дэн, Vinod Khosla, Mario Klingemann 🇺🇦
