gregreda.com
Cohort Analysis with Python
10 min read · From 2015 · An intro to cohort analysis, and how to build them with Python and pandas.
ga4bigquery.com
Learn to utilize the Google Analytics data export in BigQuery
2020-12-10 · A digital guide on how to query Google Analytics data in BigQuery & rock your digital marketing analytics 🤘
ken-williams.com
The Analyst’s Guide to Google Analytics App + Web Properties
3 min read · 2020-06-04 · If you’re an Analyst who is ramping up on App + Web properties in Google Analytics, this guide is for you.
plotly.com
The front-end for ML and data science models
1 min read · 2020-06-16 · Plotly creates & stewards the leading data viz & UI tools for ML, data science, engineering, and the sciences. Language support for Python, R, Julia, and JavaScript.
Datawrapper
Which color scale to use when visualizing data
5 min read · Mar 16th · A short overview of the different color scales (diverging, sequential, categorical) that you can use to visualize your data.
OpenAI
DALL·E: Creating Images from Text
20+ min read · Jan 5th · We’ve trained a neural network called DALL·E that creates images from text captions for a wide range of concepts expressible in natural language.
stuifbergen.com
Session modeling in BigQuery SQL (using GA4 data and a trip to Paris)
4 min read · 2020-11-13 · So, you have granular event data.. and a user identifier.. and a timestamp for each event. Congratulations! You have ultimate freedom in re-thinking the concept of a session now. In this post, I’ll…
hookedondata.org
Guidelines for A/B Testing
~16 min read · From 2019 · When I was working at Etsy, I benefited from a very robust A/B testing system. Etsy had been doing A/B testing for more than 6 years. By the time I left, Etsy’s in-house experimentation system, called…
Digital Inspiration
Measure Core Web Vitals of your Websites with Google Sheets
2 min read · 2020-08-18 · Core Web Vitals are a set of metrics defined by Google to help webmasters understand the performance of their websites. You can automate the measurement and tracking of core vitals with Google Sheets.
training.osadchuka.com
Andrey Osadchuk's blog about Adobe Analytics
9 min read · 2020-06-03 · Get to know best practices about Adobe Analytics implementation
Cole Knaflic
Blog
From 2017 · Storytelling with Data is a blog written by Cole Nussbaumer Knaflic. The goal is to provide practical tips to help bring data to life and use it to communicate a story to an audience, with a focus on…
District CCTV ZONE
IoT Architectures for Digital Twin With Apache Kafka
7 min read · 2020-04-24 · The benefits and IoT architectures of a Digital Twin in various industries and its relation to Apache Kafka, IoT frameworks and Machine Learning.
Towards Data Science
Automate reports in Google Data Studio Based on Data from Google BigQuery
8 min read · 2020-05-13 · Configure the report to update automatically with Google App Script and visualize the data in Data Studio
chrisalbon.com
Chris Albon
9 min read · From 2017 · I am a data scientist with a Ph.D. in quantitative political science and a decade of experience working in statistical learning, artificial intelligence, and software engineering. Years ago I started…
mixedanalytics.com
DOM Scraping into Data Layer & Custom JS Variables
4 min read · 2020-03-06 · While Google Tag Manager is best used in conjunction with a data layer, there are many cases where it will make sense to more rapidly deploy tags by scraping the DOM instead. Generally this is because…
