Social Media
Themen rund um soziale Medien: Kommunikation, Strategien, Innovationen usw.
Collection by Victor 🇧🇷 🇩🇪
The New Statesman
Monkfluencers: how #monklife became a social media sensation
4 min · · “Stop worrying about what everyone else thinks”, “learn to love yourself”, and “my failures do not define me” are just some of Shayamal’s most recent Instagram captions. Shayamal, who describes…
The Daily Beast
Meet the Mormon YouTube Influencers Shaping Millions of Teen Minds: ‘Church Is a Big Part of Our Life’
6 min · · A new generation of LDS-affiliated influencers have taken the social media world by storm, racking up millions of followers and views with their modesty-first raison d'être. · Shared by 6
Digiday
TikTok tries referral rewards to drive downloads
3 min · · TikTok’s latest growth strategy is called TikTok Rewards, and it lets users “redeem points for cool prizes to your favorite stores,” according to the app. · Shared by 10, including Matt Navarra
Jan Firsching 🆒
Zur Bedeutung von Interaktionen für das Social Media Marketing und warum Messenger und Stories alles auf den Kopf stellen
6 min · · Welche Bedeutung haben Social Media Interaktionen? Wie haben sie sich verändert und welchen Einfluss haben Stories und Messenger? · Shared by 31, including Johannes Lenz, Roland Bachmann, Daniel Schwarz, Klaus Eck
Variety
BuzzFeed's First Snapchat Show: 'BTW' Serves Up Celeb, Entertainment Daily Dish (EXCLUSIVE)
3 min · · Snap keeps building toward its vision of Snapchat becoming the TV habit for the mobile generation. The company is launching “BTW,” BuzzFeed’s first original show for Snapchat, pro… · Shared by 5
The Atlantic
Emma Chamberlain and the Rise of the Relatable YouTuber
2 min · · Teens are abandoning hyper-produced personalities for people who seem just like them. · Shared by 22, including TaylorLorenz.Substack.com
MEL Magazine
For LGBTQ Teens, TikTok Is the New Tumblr
6 min · · TikTok, the app famous for launching newly out gay rapper Lil Nas X, is a space where many LGBTQ teens feel safe to come out and connect. The best part? Their parents aren't on it
Social Media Examiner
LinkedIn Page Content Strategy: What Marketers Need to Know
15+ min · · Discover a strategy for developing video content for LinkedIn pages as well as features that will give you more visibility on the platform. · Shared by 45, including Roland Bachmann, Daniel Schwarz, Julie Ewald, Michael A. Stelzner, Ⓓarío Macchi, Sprout Social, Tris Hussey, Rachel Miller | #InfluencerMarketing
BBC News (World)
TikTok fans 'exploited' for digital gifts
5 min · · The video platform says it is sorry some have felt pressured to send their favourite influencers money. · Shared by 7, including mrbrown
Jan Firsching 🆒
Gen-Z: Konstant online und am liebsten auf Instagram und YouTube.
2 min · · 65 % der Befragten nutzen Instagram täglich und das wahrscheinlich mehrmals. YouTube liegt mit 63 % nahezu gleich auf. Und dann? · Shared by 22, including Klaus Eck, Roland Bachmann, Johannes Lenz, Dominik Ruisinger
TechCrunch
Instagram’s new chat sticker lets friends ask to get in on the conversation directly in Stories
1 min · · Instagram has a new sticker type rolling out today that lets friends and followers instantly tap to start conversations from within Stories. The new sticker option, labelled “Chat,” will let anyone… · Shared by 10
The Ringer
Memes Are the New Pop Stars: How TikTok Became the Future of the Music Industry
13+ min · · Lil Nas X’s ‘Old Town Road’ is both a chart-topping phenomenon and a turning point for the music business. Here’s what happens when a social media platform becomes a label. · Shared by 99, including Gerrit Eicker, Katja Evertz, Fanzo, Matt Navarra, Mark Kaigwa, Mars Rebello, Stephanie A Kowalski, Liliane Ferrari ™, Claudia Sommer, Aldo Gnocchi, Ines Bieler, Kevin Kelly
The Wall Street Journal
TikTok’s Videos Are Goofy. Its Strategy to Dominate Social Media Is Serious.
9 min · · China’s first big hit in the U.S. uses an advanced algorithm to personalize its addictive video-sharing app, and parent Bytedance’s enormous ad spending on Snap, Facebook and Instagram aims to hook… · Shared by 29, including Ste Davies, Bjorn Larsen, Matt Navarra, Gerrit Eicker, Gerry Moran, Molly Wood
The Verge
Bumble becomes one of the first major dating platforms to introduce in-app video and voice calls
1 min · · Bringing video into online dating · Shared by 11, including Rachel Miller | #InfluencerMarketing
Social Media Examiner
TikTok Self-Serve Ads Platform to Launch
4 min · · We explore the TikTok ads platform and talk about Twitter's new desktop redesign. Special guests: Rachel Pedersen, Dan Knowlton.
Nieman Lab
Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform » Nieman…
6 min · · Shared by 66, including Jeremy Caplan, Johannes Lenz, Gerrit Eicker, Daniel Schwarz, Nieman Reports, Mark Kaigwa, Klaus Eck, Stephanie A Kowalski, Claudia Sommer, Mathew Ingram, Damien Van Achter, David Cohn, luis antónio santos, Tibor Martini 🇺🇦 @tibor@mastodon.social