David Perell
How to Maximize Serendipity
1 min · · “The real enemy is the man who tries to mold the human spirit so that it will not dare to spread its wings." - Abraham Flexner · Shared by 14, including Honza Pav
Bloomberg
Bloomberg
· Bloomberg connects decision makers to a dynamic network of information, people and ideas. Read this story on Bloomberg. · Shared by 13
martinweigel.org
Strategy needs good words
14+ min · · Disclaimer: This isn’t about storytelling in advertising. I fucking hate the lazy, self-regarding industry rhetoric about storytelling. I fucking hate all that waffle about storytellers and their c… · Shared by 11, including Christian P. Stobbe
Marketing Week
Mark Ritson: Even at $5m each, Super Bowl ads make sense
9 min · · Those who highlight what you could buy for the price of a Super Bowl ad miss the point - they offer unrivalled effectiveness among the largest of audiences. · Shared by 10, including Simon Wüthrich
linkedin.com
[MEGA POST] The 30 most important takeaways from the three best marketing books released in 2018...
15+ min · · Sign up for my newsletter here for more good stuff like this ----- It was another incredibly interesting year of turmoil, change and debate in marketing land. On the face of it our industry seems to… · Shared by 9, including Mark Kaigwa
The Verge
How I made the yawning face and waffle emoji
6 min · · You can make emoji, too · Shared by 8
effworks.co.uk
The ten best charts on marketing effectiveness from Binet & Field
3 min · · Here are the ten best charts on marketing effectiveness from the work of Les Binet and Peter Field chosen by top agency BBH. Steal them, share them. · Shared by 8, including HeidiCohen - Top Global Marketer
linkedin.com
The D2C playbook that Glossier, Warby Parker & Casper used to drive explosive growth (and why it sounds familiar...)
7 min · · SoHo in NYC is now one of the world's premier shopping destinations. The streets around Lafayette and Broadway are home to designer boutiques, fancy chain stores and streetwear brands like Supreme. · Shared by 8, including Contagious
CNBC
Old Navy will shift back to brand-building in a growing trend among advertisers
3 min · · With short tenure times for chief marketing officers, the time to impress a board or investors can be fleeting. That can lead to an overindulgence on short-term marketing objectives. · Shared by 7
Campaign
Media planning has moved beyond Byron, Binet and bytes
6 min · · In the latest in our series on the future of media planning, Steve Gladdis says craft will become more important as a driver of growth. · Shared by 7
kantar.com
COVID-19 Barometer: Consumer attitudes, media habits and expectations
2 min · · Today we released the results of our global study into consumer attitudes, media habits and expectations during the COVID-19 pandemic. Surveying more than 25,000 consumers across 30 markets, the first… · Shared by 6, including Johannes Lenz
Adweek
Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’
2 min · · As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients. · Shared by 6
Campaign
W&K chairman lets loose on holding groups in staunch defence of independence
4 min · · Shared by 5
sciencefiction.agency
How Finding The Right Marketing Strategy Can Bring You Disproportionate Rewards
2 min · · The last 6-months has seen the release of some great books on marketing and advertising but if there’s one that’s been the most revealing it’s a publication from Les Binet and Peter Field;…
Contagious
Fyre Festival: Marketing Lessons From An Almighty Balls Up
· Bafta award-winning comedy writer and Don't Panic founder Joe Wade on why fraudster Billy McFarland is a persuasion genius
warc.com
The top ten drivers of marketing effectiveness from the Effie Awards
1 min · · Research covering thousands of entries to the Effie Awards provides invaluable guidance for marketers that are seeking to achieve higher levels of effectiveness.