The Best of Adweek
10+ most popular Adweek articles, as voted by our community.
All the news, insights and inspiration you need to know in advertising, marketing and media.
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Adweek on Community Led Growth
Community-Led Growth Is the New Product-Led Growth
Marketing is like fashion: What's old becomes new again.
Adweek on Copywriting
No, Artificial Intelligence Isn’t Coming After Copywriting Jobs
AI vies for a seat at the writers’ table.
How a Copywriter’s Anonymous Meme Account Became a Social Media Helpline for Young Talent
Dong Draper is ‘the lovechild of angst and detachment.’
Adweek on Marketing
Why BMW's Marketing Strategy Is Going Back to Moviemaking
Stefan Ponikva, vp and president of brand communication and brand experience, discusses the company's engagement plan.
Programmatic Advertising Comes to the New York Subway
The move from selling ads directly has attracted more advertisers.
Adweek on Media
Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers
The move aims to allow the company to work more easily with advertisers
Puck, Channeling Magazines Past, Nears 200,000 Subscribers
The newsletter publisher aims to bring premium ads to the inbox.
Adweek on Stock Photos
Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free
Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday.
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The News Movement and Its Unorthodox Vision Launch in the U.S.
The commercial and editorial strategies of the publisher run counter to industry trends.
The Brands Using Handwritten Notes to Drive Loyalty
Customer loyalty—and the drivers behind it—are in flux, leading CMOs back to basics
How Facebook Traffic to Publishers Has Changed
The platform is a critical but declining source of referrals.
Opinion: Newsletter Strategy Is Content Strategy
The new content homepage isn't a site or a social platform—it's your inbox.
At Recurrent Ventures, Recurrent Layoffs Raise Questions
The venture equity firm cut 52 staff two weeks after acquiring its 21st publisher.
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