High-expertise businesses are a special breed of business. They depend on high levels of expertise and talent in their field to provide their services, products or innovations. They need a business planning toolbox.
Insights are at the nucleus of a successful marketing strategy; understanding your market, your audience, the sentiment behind your brand, is all essential to optimising your marketing and growth strategies. And the only way to get these insights is through social listening, monitoring your
The capability to automate processes empowers you to cost-effectively address and satisfy customers’ needs. The transition from a lump-sum payment system to the recurring billing business model is challenging. However, taking the time to anticipate and mitigate problems ahead of time will pave the
So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as
By implementing a simple change to my weekly routine, we get a whole lot more referrals. Instead of hours spent at local networking events each week, I spend about an hour of my time every Wednesday morning. This post will show you my exact