Buffer
People Don't Buy Products, They Buy Better Versions of Themselves
8 min · · Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here're some examples for features vs benefits products · Shared by 490, including Klaus Eck, Diego Paladino, Mark Kaigwa, Luzius Meisser, Bram Kanstein, Gianluca Diegoli, Kevan Lee 👋, Erick Mazer Yamashita, Leonid Bugaev, Tris Hussey, Thomas Pleil, Patrick Scheuerer, Sara Usinger, Greg Meyer, Moritz Meenen, PotHix, Thomas Power, Alex Barrera, Shawn Venasse, Dominik Grolimund
medium.com
So long MVP. Hello Minimum Loveable Product. — The Happy Startup School — Medium
12+ min · · Tactics on how to get your digital ideas to market sooner, but still deliver a product that users fall in love with · Shared by 828, including Christian Leu, Daniel Boos, Fabrice Liut 🍌🥑😌, designshard, Casey Smith, Courtney Bolton ★, Björn Ognibeni, Nicolas Berg, Shawn Venasse, Massimiliano Aroffo, Herbert Bay, Mark Kaigwa, Marcus Kuhn, Thomas Power, Helmi, Ryan Boren, von Moerenburgh, Brandon Uttley, Dominik Grolimund, Brent Summers
medium.com
Slack’s $2.8 Billion Dollar Secret Sauce — Medium
6 min · · How Slack stole a multi-billion dollar market by becoming everyone’s favorite sassy robot sidekick. · Shared by 503, including SketchTalk, Startupxplore, Marko Saric, designshard, Raul Tiru 🌎, Chris Messina, Rodrigo Prior, Stephanie A Kowalski, Sarah Tavel, Kris Fannin, Andrew Wilkinson, John Battelle, Greg Meyer, Courtney Bolton ★, Alex Barrera, Fabricio Teixeira, Rand Fishkin, Dominik Grolimund, Thomas Power, Lailo
UX Collective
Progressive Personalization: designing a better personalized experience
20+ min · · A framework to design for personalization, at any scale, in 2019. · Shared by 9
A List Apart
UX in the Age of Personalization
12+ min · · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”… · Shared by 142, including Nir Eyal, zeldman, MeasuringU, David Teodorescu, Jacob Jarnvall, UX Design Weekly, Marius Bleuer, Victor Tolosa, Liliane Ferrari ™, Cory Lebson, Oscar MacDonald, Niklaus Gerber, Dominik Chanton, Philippe Surber, Charles Baldwin, Fabricio Teixeira
A List Apart
Approaching Content Strategy for Personalized Websites
20+ min · · Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows … · Shared by 21, including Fabricio Teixeira, Jonathan Kogan