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Collection by Pascal Sulser

Smithsonian Magazine

The Colorful History of Haribo Goldbears, the World's First Gummy Bears

7 min read · May 18th · 2022 marks the centenary of the German candy company's flagship product
Reader View · Shared by 149, including Pascal Sulser, Howard Getson
business
haribo
Longreads

Tomorrow Isn’t Over: A Reading List About Brighter Futures

9 min read · Apr 22nd · Hope may seem to be in short supply these days, but these stories dare to chart a course toward something better.
Reader View · Shared by 443, including Christo Meid, Katja Evertz, Pascal Sulser, Ines Bieler
future
MIT Technology Review

In the experience economy, systems of experience take center stage

4 min read · 2021-12-10 · In a digital world, companies need to harness systems for big data and AI to create immersive, hyper-personalized user experiences.
Reader View · Shared by 21, including DestoWakabayashi, Bob E. Hayes, Pascal Sulser
customer experience
Backlinko

We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content

~15 min read · 2021-06-30 · Industry study that analyzes why content tends to be evergreen over time.
Reader View · Shared by 158, including AJ Ghergich, Julia McCoy, Katja Evertz, Marsha Collier, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt, Gini Dietrich, Aleyda Solis 🇺🇦, Pascal Sulser
media
marketing
seo
Most highlighted
Interestingly, we found that articles that featured the current year in their title had a high chance of becoming evergreen.
VentureBeat

How PepsiCo uses AI to create products consumers don’t know they want

5 min read · 2021-06-28 · Leaders at PepsiCo detail how they use data, AI, and machine learning for every part of the product journey, from innovation to marketing.
Reader View · Shared by 324, including Theodora (Theo) Lau - 劉䂀曼 🌻, Nicolas Babin, Thomas Pleil, Terence Mills, NewsWhip, Jansnet, Pascal Sulser
innovation
marketing
Most highlighted
“People will give you all sorts of answers,” Gans said. “It’s just not very close to what is ultimately driving their buying behavior.”
World Economic Forum

Consumer mindsets are local despite spread of globalization

4 min read · 2021-01-25 · New research proposes taking a localized approach to consumer tastes and attitudes in order for companies to thrive commercially in different countries.
Reader View · Shared by 84, including Pascal Sulser, Birgit Schefer, Evan Kirstel the $B2B Techfluencer, San Jose Community NETWORK
business
local
Andrew Chen 🎮

The Adjacent User Theory

20+ min read · 2020-07-20 · Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram) The following was written by Bangaly with contributions by other Reforge EIR’s Elena Verna (Miro, MongoDB,…
Reader View · Shared by 241, including Gabriele, Ilia Markov, Pascal Sulser, Gabrielle Mendoza, Chris Heilmann, Shawn Venasse, Chris Messina, Tom Connor, Clemens, Aleyda Solis 🇺🇦, Raffaele Gaito, Dominik Grolimund, Brian Balfour, Daniel Boos
growth hacking
andrew chen
product management
Most highlighted
The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user
Think with Google

How people decide what to buy lies in the ‘messy middle’ of the purchase journey

5 min read · 2020-07-16 · Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.
Reader View · Shared by 95, including Aleyda Solis 🇺🇦, Dr. Pete Meyers, Shawn Venasse, Pascal Sulser, Damir Kusar, Liv 😷, Hugo Carvalho
marketing
McKinsey & Company

Personalizing the customer experience: Driving differentiation in retail

From 2020 · Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace.
Shared by 36, including Pascal Sulser, Blake Morgan
customer experience
Singularity Hub

How Advertising Will Get Way More Personal—and Then Vanish Completely

6 min read · From 2020 · AI will learn from an explosion of layered data, and advertisments will expand into new surfaces of our digitally superimposed world.
Reader View · Shared by 102, including Thomas Power, Danie, John Hagel, Marc Gasser, Evan Kirstel the $B2B Techfluencer, Katja Evertz, Brian Ahier, Pascal Sulser
marketing
future
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