carcinisation.com
Against Automaticity
17+ min · · An explanation of why tricks like priming, nudge, the placebo effect, social contagion, the “emotional inception” model of advertising, most “cognitive biases,” and any fiel… · Shared by 952, including Pascal Sulser
Smithsonian Magazine
The Colorful History of Haribo Goldbears, the World's First Gummy Bears
7 min · · 2022 marks the centenary of the German candy company's flagship product · Shared by 567, including Alan See, Pascal Sulser, Colin Wright, Howard Getson
Longreads
Tomorrow Isn’t Over: A Reading List About Brighter Futures
9 min · · Hope may seem to be in short supply these days, but these stories dare to chart a course toward something better. · Shared by 455, including Christo Meid, Katja Evertz, Pascal Sulser, Ines Bieler
MIT Technology Review
In the experience economy, systems of experience take center stage
4 min · · In a digital world, companies need to harness systems for big data and AI to create immersive, hyper-personalized user experiences. · Shared by 21, including DestoWakabayashi, Bob E. Hayes, Pascal Sulser
Backlinko
We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content
15+ min · · Industry study that analyzes why content tends to be evergreen over time. · Shared by 157, including AJ Ghergich, Julia McCoy, Katja Evertz, Marsha Collier, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt, Gini Dietrich, Aleyda Solis 🇺🇦, Pascal Sulser
VentureBeat
How PepsiCo uses AI to create products consumers don’t know they want
5 min · · Leaders at PepsiCo detail how they use data, AI, and machine learning for every part of the product journey, from innovation to marketing. · Shared by 325, including Theodora (Theo) Lau - 劉䂀曼 🌻, Nicolas Babin, Thomas Pleil, Terence Mills, NewsWhip, Jansnet, Pascal Sulser
World Economic Forum
Consumer mindsets are local despite spread of globalization
4 min · · New research proposes taking a localized approach to consumer tastes and attitudes in order for companies to thrive commercially in different countries. · Shared by 82, including Pascal Sulser, 🇺🇦Evan Kirstel #B2B #TechFluencer, Birgit Schefer
andrew chen
The Adjacent User Theory
20+ min · · Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram) The following was written by Bangaly with contributions by other Reforge EIR’s Elena Verna (Miro, MongoDB,… · Shared by 590, including Gabriele, Ilia Markov, Pascal Sulser, Gabrielle Mendoza, Chris Heilmann codepo8@toot.cafe, Shawn Venasse, Aleyda Solis 🇺🇦, Tom Connor, Clemens, Chris Messina, Raffaele Gaito, Dominik Grolimund, Brian Balfour, Daniel Boos
Think with Google
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
5 min · · Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior. · Shared by 106, including Aleyda Solis 🇺🇦, Dr. Pete Meyers, Shawn Venasse, Pascal Sulser, Damir Kusar, Liv 😷, Hugo Carvalho
McKinsey & Company
Personalizing the customer experience: Driving differentiation in retail
· Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace. · Shared by 36, including Pascal Sulser, Blake Morgan
Singularity Hub
How Advertising Will Get Way More Personal—and Then Vanish Completely
6 min · · AI will learn from an explosion of layered data, and advertisments will expand into new surfaces of our digitally superimposed world. · Shared by 102, including Thomas Power, Danie, John Hagel, Marc Gasser, 🇺🇦Evan Kirstel #B2B #TechFluencer, Katja Evertz, Brian Ahier, Pascal Sulser