Smithsonian Magazine
The Colorful History of Haribo Goldbears, the World's First Gummy Bears
7 min read · May 18th · 2022 marks the centenary of the German candy company's flagship product
Reader View · Shared by 149, including Pascal Sulser, Howard Getson
Longreads
Tomorrow Isn’t Over: A Reading List About Brighter Futures
9 min read · Apr 22nd · Hope may seem to be in short supply these days, but these stories dare to chart a course toward something better.
Reader View · Shared by 443, including Christo Meid, Katja Evertz, Pascal Sulser, Ines Bieler
MIT Technology Review
In the experience economy, systems of experience take center stage
4 min read · 2021-12-10 · In a digital world, companies need to harness systems for big data and AI to create immersive, hyper-personalized user experiences.
Reader View · Shared by 21, including DestoWakabayashi, Bob E. Hayes, Pascal Sulser
Backlinko
We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content
~15 min read · 2021-06-30 · Industry study that analyzes why content tends to be evergreen over time.
Reader View · Shared by 158, including AJ Ghergich, Julia McCoy, Katja Evertz, Marsha Collier, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt, Gini Dietrich, Aleyda Solis 🇺🇦, Pascal Sulser
VentureBeat
How PepsiCo uses AI to create products consumers don’t know they want
5 min read · 2021-06-28 · Leaders at PepsiCo detail how they use data, AI, and machine learning for every part of the product journey, from innovation to marketing.
Reader View · Shared by 324, including Theodora (Theo) Lau - 劉䂀曼 🌻, Nicolas Babin, Thomas Pleil, Terence Mills, NewsWhip, Jansnet, Pascal Sulser
World Economic Forum
Consumer mindsets are local despite spread of globalization
4 min read · 2021-01-25 · New research proposes taking a localized approach to consumer tastes and attitudes in order for companies to thrive commercially in different countries.
Reader View · Shared by 84, including Pascal Sulser, Birgit Schefer, Evan Kirstel the $B2B Techfluencer, San Jose Community NETWORK
Andrew Chen 🎮
The Adjacent User Theory
20+ min read · 2020-07-20 · Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram) The following was written by Bangaly with contributions by other Reforge EIR’s Elena Verna (Miro, MongoDB,…
Reader View · Shared by 241, including Gabriele, Ilia Markov, Pascal Sulser, Gabrielle Mendoza, Chris Heilmann, Shawn Venasse, Chris Messina, Tom Connor, Clemens, Aleyda Solis 🇺🇦, Raffaele Gaito, Dominik Grolimund, Brian Balfour, Daniel Boos
Think with Google
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
5 min read · 2020-07-16 · Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.
Reader View · Shared by 95, including Aleyda Solis 🇺🇦, Dr. Pete Meyers, Shawn Venasse, Pascal Sulser, Damir Kusar, Liv 😷, Hugo Carvalho
McKinsey & Company
Personalizing the customer experience: Driving differentiation in retail
From 2020 · Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace.
Shared by 36, including Pascal Sulser, Blake Morgan
Singularity Hub
How Advertising Will Get Way More Personal—and Then Vanish Completely
6 min read · From 2020 · AI will learn from an explosion of layered data, and advertisments will expand into new surfaces of our digitally superimposed world.
Reader View · Shared by 102, including Thomas Power, Danie, John Hagel, Marc Gasser, Evan Kirstel the $B2B Techfluencer, Katja Evertz, Brian Ahier, Pascal Sulser
