Smithsonian Magazine
The Colorful History of Haribo Goldbears, the World's First Gummy Bears
7 min read · · 2022 marks the centenary of the German candy company's flagship product · Shared by 198, including Alan See, Pascal Sulser, Colin Wright, Howard Getson
Longreads 🎃
Tomorrow Isn’t Over: A Reading List About Brighter Futures
9 min read · · Hope may seem to be in short supply these days, but these stories dare to chart a course toward something better. · Shared by 450, including Christo Meid, Katja Evertz, Pascal Sulser, Ines Bieler
MIT Technology Review
In the experience economy, systems of experience take center stage
4 min read · · In a digital world, companies need to harness systems for big data and AI to create immersive, hyper-personalized user experiences. · Shared by 21, including DestoWakabayashi, Bob E. Hayes, Pascal Sulser
Backlinko
We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content
~15 min read · · Industry study that analyzes why content tends to be evergreen over time. · Shared by 158, including AJ Ghergich, Julia McCoy, Katja Evertz, Marsha Collier, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt, Gini Dietrich, Aleyda Solis 🇺🇦, Pascal Sulser
VentureBeat
How PepsiCo uses AI to create products consumers don’t know they want
5 min read · · Leaders at PepsiCo detail how they use data, AI, and machine learning for every part of the product journey, from innovation to marketing. · Shared by 324, including Theodora (Theo) Lau - 劉䂀曼 🌻, Nicolas Babin #CES2023, Thomas Pleil, Terence Mills, NewsWhip, Jansnet, Pascal Sulser
World Economic Forum
Consumer mindsets are local despite spread of globalization
4 min read · · New research proposes taking a localized approach to consumer tastes and attitudes in order for companies to thrive commercially in different countries. · Shared by 84, including Pascal Sulser, Birgit Schefer, Evan Kirstel the $B2B Techfluencer, San Jose Community NETWORK
andrewchen
The Adjacent User Theory
20+ min read · · Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram) The following was written by Bangaly with contributions by other Reforge EIR’s Elena Verna (Miro, MongoDB,… · Shared by 241, including Gabriele, Ilia Markov, Pascal Sulser, Gabrielle Mendoza, Chris Heilmann, Shawn Venasse, Aleyda Solis 🇺🇦, Tom Connor, Clemens, Chris Messina, Raffaele Gaito, Dominik Grolimund, Brian Balfour, Daniel Boos
Think with Google
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
5 min read · · Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior. · Shared by 95, including Aleyda Solis 🇺🇦, Dr. Pete Meyers, Shawn Venasse, Pascal Sulser, Damir Kusar, Liv 😷, Hugo Carvalho
McKinsey & Company
Personalizing the customer experience: Driving differentiation in retail
· Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace. · Shared by 36, including Pascal Sulser, Blake Morgan
Singularity Hub
How Advertising Will Get Way More Personal—and Then Vanish Completely
6 min read · · AI will learn from an explosion of layered data, and advertisments will expand into new surfaces of our digitally superimposed world. · Shared by 102, including Thomas Power, Danie, John Hagel, Marc Gasser, Evan Kirstel the $B2B Techfluencer, Katja Evertz, Brian Ahier, Pascal Sulser
