Social Media
Themen rund um soziale Medien: Kommunikation, Strategien, Innovationen usw.
Collection by Victor 🇧🇷 🇩🇪
The Atlantic
The Instagram Aesthetic Is Over
6 min · · The look made famous by the platform just doesn’t resonate anymore. · Shared by 223, including Builtvisible, Dominik Grolimund, Javi Cantón @javicanton@mas.to, Jörgen Camrath, Matthias «Delay» Göbel, hiten.eth, Shawn Venasse, Matt Navarra, Ste Davies, Marsha Collier, Oliver Reichenstein, Design Shack, Jan Firsching 🆒, Anthony Hamelle, Raphael Raue, Johannes Lenz, Christopher Lauer™, fernand0, Thomas Pleil, TaylorLorenz.Substack.com
BuzzFeed News
A Data Scientist Designed A Social Media Influencer Account That's 100% Automated
4 min · · A data engineer who created a 100% automated Instagram account to earn free meals at restaurants looking for promotion is offering his services to clients too. · Shared by 119, including Adam Tinworth, Mark Kaigwa, Mike Ivars, Marsha Collier, rogerverhoeven, fernand0, George M 🇪🇺, Mathew Ingram, Chris Messina, Matthias «Delay» Göbel, Matt Navarra, Oliver Ewinger
The Ringer
Memes Are the New Pop Stars: How TikTok Became the Future of the Music Industry
13+ min · · Lil Nas X’s ‘Old Town Road’ is both a chart-topping phenomenon and a turning point for the music business. Here’s what happens when a social media platform becomes a label. · Shared by 99, including Gerrit Eicker, Katja Evertz, Fanzo, Matt Navarra, Mark Kaigwa, Mars Rebello, Stephanie A Kowalski, Liliane Ferrari ™, Claudia Sommer, Aldo Gnocchi, Ines Bieler, Kevin Kelly
The New Yorker
A History of the Influencer, from Shakespeare to Instagram
6 min · · For centuries, influencers have been forcing us to admit an uncomfortable truth: we are neither entirely self-determining nor self-contained. · Shared by 92, including Klaus Eck, Liliane Ferrari ™, Merkstatt@troet.cafe 📯, Mari Smith, Marsha Collier
Social Media Today
The History of Social Media [Infographic]
1 min · · Here's a look at how social media has evolved over time, and become the essential connective tool it is today. · Shared by 79, including Martina Bürge, Klaus Eck, Mark Kaigwa, Jonathan Kogan, Marie-Christine Schindler, ɐpuɐʎᴉW ᴉʇɐʍɥǝN, Ines Bieler, Katja Evertz
CORRECTIV
Kein Filter für Rechts
· Wie die rechte Szene Instagram benutzt, um junge Menschen zu rekrutieren · Shared by 78, including Samira El Ouassil, Thomas Pleil, Stephanie A Kowalski, Christian Müller, Kai Biermann, Adrienne Fichter, Ferit (at 🏠) 🌙, Jan Firsching 🆒, Mohamed Amjahid, Helmi, Merkstatt@troet.cafe 📯, ᴄʟᴀᴜᴅɪᴏ sᴄʜᴡᴀʀᴢ, Marcus Schwarze 🚀, Susanne Mierau ♥, TaylorLorenz.Substack.com
The New York Times
Don’t Scoff at Influencers. They’re Taking Over the World.
5 min · · As social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand. · Shared by 73, including Chris Messina, Mark Little, Thomas Power, Stephanie A Kowalski, Merkstatt@troet.cafe 📯, Jonathan Kogan, Brian Solis, Rick Powell, Guy Kawasaki
Nieman Lab
Meet TikTok: How The Washington Post, NBC News, and The Dallas Morning News are using the of-the-moment platform » Nieman…
6 min · · Shared by 66, including Jeremy Caplan, Johannes Lenz, Gerrit Eicker, Daniel Schwarz, Nieman Reports, Mark Kaigwa, Klaus Eck, Stephanie A Kowalski, Claudia Sommer, Mathew Ingram, Damien Van Achter, David Cohn, luis antónio santos, Tibor Martini 🇺🇦 @tibor@mastodon.social
BuzzFeed News
YouTubers Will Enter Politics, And If They Do, They’re Probably Going To Win
15+ min · · A group of twentysomethings leveraged their huge YouTube audiences and actually won seats in Brazil's federal and state elections. What happens next is anyone's guess. · Shared by 50, including Andrzej Jóźwik, David Perell, Mark Kaigwa, Ward Plunet, Wesley Fryer, Ph.D. 🌎🎙🚀 wesfryer.com/after
Social Media Examiner
LinkedIn Page Content Strategy: What Marketers Need to Know
15+ min · · Discover a strategy for developing video content for LinkedIn pages as well as features that will give you more visibility on the platform. · Shared by 45, including Roland Bachmann, Daniel Schwarz, Julie Ewald, Michael A. Stelzner, Ⓓarío Macchi, Sprout Social, Tris Hussey, Rachel Miller | #InfluencerMarketing
The Guardian
'It's not play if you're making money': how Instagram and YouTube disrupted child labor laws
11+ min · · ‘Kidfluencers’ are earning millions on social media, but who owns that money? · Shared by 43, including luis antónio santos, Mathew Ingram, @AlgoCompSynth@ravenation.club by znmeb, Merkstatt@troet.cafe 📯, @grzewap@mastodon.social, Leslie D
Jan Firsching 🆒
LinkedIn oder Xing Anzeigen? Ein Vergleich der Werbeformate für das B2B Marketing
5 min · · Viele Werbemöglichkeiten auf LinkedIn und Xing ähneln sich auf den ersten Blick. Doch es gibt wichtige Unterscheide. · Shared by 38, including Stephanie A Kowalski, Michel, Klaus Eck, Michael Gisiger, Roland Bachmann, Daniel Schwarz, Marie-Christine Schindler, Dominik Ruisinger
The New York Times
The Captionfluencers
15+ min · · Instagram, known for photos that inspire envy and ire, has also become home to those who write their hearts out. · Shared by 32, including Marko Saric, Mark Kaigwa, Javi Cantón @javicanton@mas.to, Oscar MacDonald, Ste Davies
Jan Firsching 🆒
Zur Bedeutung von Interaktionen für das Social Media Marketing und warum Messenger und Stories alles auf den Kopf stellen
6 min · · Welche Bedeutung haben Social Media Interaktionen? Wie haben sie sich verändert und welchen Einfluss haben Stories und Messenger? · Shared by 31, including Johannes Lenz, Roland Bachmann, Daniel Schwarz, Klaus Eck
Hootsuite 🦉
Pinterest for Business: The Definitive Marketing Guide
11+ min · · Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story. · Shared by 30, including Stephanie A Kowalski, Gini Dietrich
The Wall Street Journal
TikTok’s Videos Are Goofy. Its Strategy to Dominate Social Media Is Serious.
9 min · · China’s first big hit in the U.S. uses an advanced algorithm to personalize its addictive video-sharing app, and parent Bytedance’s enormous ad spending on Snap, Facebook and Instagram aims to hook… · Shared by 29, including Ste Davies, Bjorn Larsen, Matt Navarra, Gerrit Eicker, Gerry Moran, Molly Wood