Mittelstandskommunikation
Worauf kommt es in Marketing und PR von KMU an? Was in der digitalen Transformation wichtig? Sammlung des https://www.kompetenzzentrum-kommunikation.de
Collection by Thomas Pleil
mkt1.substack.com
How to create a more effective homepage
10 min · · A step-by-step guide on improving your homepage content & copy to increase conversion · Shared by 2105, including Thomas Pleil, Marc Gasser, Mark Kaigwa
The Verge
The restaurant nearest Google
12+ min · · Can a clever SEO-bait name outsmart Google? · Shared by 657, including Thomas Pleil
First Round
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
20+ min · · After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes… · Shared by 647, including Teresa Torres, Bob Apollo Inflexion-Point FF.ISP 🇪🇺 🇵🇱 🇪🇸, Víctor González Pacheco, Thomas Pleil, rohit, Quim, Abel Caballero Díaz, Alan Klement
Buffer
How These Small Businesses Are Winning At Email Marketing
7 min · · Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. · Shared by 190, including Thomas Pleil, Tom Pick | #B2Bmarketing guy, Robert Rose
Social Media Today
8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]
· Looking for some quick tips to help refine your social media marketing strategy? · Shared by 173, including Neil Hart 💙, Construct Marketing, Thomas Pleil, Stephanie A Kowalski, 🇺🇦Evan Kirstel #B2B #TechFluencer
Moz
Link Building for Local Businesses — Whiteboard Friday
5 min · · Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan. · Shared by 121, including Thomas Pleil
heise online
Meta-Digitalisierung – das große Zerreden ohne Tun
12+ min · · Deutschland tut sich schwer mit der Digitalisierung. Dabei weiß man doch eigentlich schon seit Langem, was zu tun ist, meint der Mathematikprofessor und frühere IBM-CTO Gunter Dueck. · Shared by 90, including Stephanie A Kowalski, Helge Koops, Marcus Schwarze 🚀, Marcus Raitner, Vincenzo Tremonte, Andreas Spiegler, Hendrik Epe, Klaus Eck, Merkstatt@troet.cafe 📯, Stefan Diepolder, Christian P. Stobbe, Nico Lumma, Ines Bieler, Johannes Lenz, Daniel Schwarz
Hustle_says
The restaurant owner who asked for 1-star Yelp reviews
7 min · · How one small business owner flipped the online review ecosystem on its head. · Shared by 70, including Donneker, Tom Connor, Liza Sperling, K. Williams, Thomas Pleil
Digiday
How small businesses are using TikTok to build brand awareness and sales
2 min · · As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix. · Shared by 68, including Thomas Pleil, Stephanie A Kowalski, Katja Evertz, Sprout Social, Matt Navarra
John Jantsch
How to Put Together An Effective Remarketing Strategy
4 min · · Remarketing is an opportunity to reach prospects who already expressed interest in your brand. Here's how to create an effective remarketing strategy. · Shared by 49, including Thomas Pleil, George Waititu, Bernhard Huessy, Michael Musgrove, Gerrit Eicker, Tony Restell, Jeff Bullas
Content Marketing Institute
How To Raise Your Brand’s Voice on Issues That Matter [Examples]
7 min · · Before your brand speaks up on a political or social issue, ask these questions, follow these tips, and get inspired by examples – Content Marketing Institute · Shared by 41, including Thomas Pleil, Robert Rose, Susan Gilbert
t3n Magazin
So kommen kleine Unternehmen mit einem Blog ganz groß raus
4 min · · Instagram, Snapchat, Tiktok und all den Plattformen zur Selbstdarstellung zum Trotz sind Blogs nach wie vor ein wichtiger Bestandteil des ... · Shared by 31, including Klaus Eck, Marie-Christine Schindler, Katja Evertz, Thomas Pleil, Michael Grupe
Christian Müller
5 Tipps für Kommunikation mit kleinem Budget
14+ min · · Ratgeber zur Online Kommunikation gibt es viele. Eine Frage bleibt allerdings oft offen: "Wie funktioniert denn Kommunikation mit kleinem Budget?" · Shared by 26, including Frank Hamm, Marc Ostermann, Thomas Pleil, Klaus Eck, Stephanie A Kowalski
zielbar.de
Modular aufgebaute Corporate Blogs [inklusive Checkliste]
7 min · · Hohe Qualität ist das wichtigste Gut von Blog-Inhalten. Außerdem trägt eine professionelle Struktur und ein ansprechendes Design zur positiven Wahrnehmung von Content im Corporate Blog bei. Der… · Shared by 23, including Stephanie A Kowalski, Thomas Pleil, Christian Müller, Katja Evertz, Marie-Christine Schindler, Klaus Eck
t3n Magazin
Der Google-Algorithmus ist frauenfeindlich und die deutsche Sprache hat daran Schuld
6 min · · Websites von Frauen werden auf Google aus sprachlichen Gründen schlechter gerankt. · Shared by 20, including Thomas Pleil, Marie-Christine Schindler, Merkstatt@troet.cafe 📯, { Monah } 💡, Draven
upload-magazin.de
Durch Google My Business zu mehr Erfolg in der lokalen Suche
13+ min · · Von der Google My Business Einrichtung bis zur Optimierung ✓ Erfahren Sie alles über GMB & wie Sie in ⌕ Google Maps sichtbarer werden ✓ Jetzt besuchen · Shared by 19, including Thomas Pleil, Claus Heller 🇺🇦, Bernhard Huessy, Daniel Schwarz