The Best Articles in Sales
The most useful articles and videos in Sales from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 Sales Articles
At a glance: these are the articles that have been most read, shared, and saved in Sales by Refind users in 2024 so far.
- How to win a negotiation, with former FBI hostage chief Chris Voss
- Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
- 5 tips to writing emails that will always get you a reply
- Sales Psychology: Why You Make Terrible Buying Choices
- 13 Sales Objections You Can Overcome Easily Through Content
Videos
Watch a video to get a quick overview.
How to win a negotiation, with former FBI hostage chief Chris Voss
Negotiation isn’t about logic & reason. It’s about emotional intelligence, explains former FBI hostage negotiator Chris Voss.Subscribe to Big Think on YouTub...
Pricing philosophy
Chapter 76 from the book “Your Music and People”. Go to https://sive.rs/m for more.
How to price your product | Naomi Ionita (Menlo Ventures)
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning commun...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
How to ...?
How to create a high-converting SaaS sales demo—a step-by-step guide
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
How to use webpage intent to identify ready-to-buy accounts
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
How To Get People To Buy Your Product
Five proven strategies for how to get people to buy your product including tips on value proposition, pricing, and consumer psychology.
«People prefer to pay up front because it’s painful to have a debt hang over them and to pay for something after they’ve already enjoyed it.»
How to increase NRR with Customer Success qualified leads (CSQLs) and strategic operations
Learn how top enterprises drive market-leading NRR by consistently discovering new value and expansion opportunities through CSQLs and strategic operations.
Trending
These links are currently making the rounds in Sales on Refind.
Crossing the Chasm: Summary, Notes, Review
Rating: 9/10. Welcome to internet's best — and most extensive summary of the book, although I think that no summarizing does it any real justice.
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
5 Interesting Learnings from HubSpot at $2.4 Billion in ARR
So we've probably covered HubSpot more than any other SaaS and Cloud leader on this 5 Interesting Learnings series, but there's a good reason for it:
5 Interesting Learnings from Klaviyo at $800,000,000 in ARR
So we've covered Klaviyo several times at SaaStr, and we're super excited CEO Andrew Bialecki is coming to 2024 SaaStr Annual Sep 10-12 in SF Bay to share
PLG: The Death of Classical Sales
Not exactly. Sales isn't dying; it's evolving. The old focus on just making sales without considering customer retention is outdated. Now, companies prioritize long-term relationships over quick wins.…
Short Articles
Short on time? Check out these useful short articles in Sales—all under 10 minutes.
Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it)
Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way…
13 Sales Objections You Can Overcome Easily Through Content
Learn how to uncover, affirm, and overcome objections to buying your solution.
Breaking Down the Growth (PLG) Work
With examples and number (not just a theory fluff)
An Underused Strategy: Truly High Value Drip Marketing to Prospects
https://twitter.com/jasonlk/status/1684934255988875264?s=61&t=faMoL5vKN90kTyksECbt_g So there’s a strategy I really only see a handful of vendors
I wish I had nothing to sell you
Reflections on sales and marketing on the heels of “a launch”.
Long Articles
These are some of the most-read long-form articles in Sales.
Sales Psychology: Why You Make Terrible Buying Choices
Did the load of gift returns you made in January make you realize that you need to be a smarter shopper? During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics…
Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
A guide to email subject lines for sales you can start using today for better open rates. Follow these 5 steps and try one of 48 templates.
The Dark Side of Sales
While unleashing the “animal spirits” of your sales team, beware of the unintended consequences that powerful incentives can create.
Top 10 Customer Retention Automation Tactics
Explore 10 innovative customer retention automation strategies with Chargebee. Enhance loyalty and reduce churn effectively in your business.
The Startup’s Guide to Customer Advocacy
Customer advocacy is more than just case studies. Kalina Bryant (formerly of Asana, Talkdesk and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for…
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Sales, including:
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Sales?
We follow dozens of thought leaders in Sales, including Gary Vaynerchuk, Neil Patel, Mark Suster, hiten.eth, Tomasz Tunguz.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
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