The Best Articles in Saas
The most useful articles and videos in Saas from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Saas Articles
At a glance: these are the articles that have been most read, shared, and saved in Saas by Refind users.
Videos
Watch a video to get a quick overview.
How to hit revenue targets in a recession
Sahil Mansuri is the CEO of Bravado, the world’s largest online sales community. Sahil is passionate about sales, and his experience dates all the way back t...
How to price your product | Naomi Ionita (Menlo Ventures)
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
Product-led growth B2B companies succeed if they master this first step
Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and...
Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times
It’s no secret that 2022 has brought market shifts that even the previous two years lacked. While previously, investors were a bit more open and hyper-focuse...
What is ...?
New to Saas? These articles make an excellent introduction.
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
What is Product Led Growth? How to Build a Software Company in the End User Era
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How to ...?
How to create a high-converting SaaS sales demo—a step-by-step guide
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
How to Present an Operating Plan to your Board
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
How To Navigate Product Management Specializations
In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…
How to use webpage intent to identify ready-to-buy accounts
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how…
Trending
These links are currently making the rounds in Saas on Refind.
From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market…
Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins?
How to Define, Measure & Improve SaaS Customer Engagement
Learn everything you need to know about SaaS customer engagement (including useful engagement tools and metrics).
How To Write A Case Study That Wins Clients & Influences People (+ Examples & Templates)
Cierra LoflinJanuary 9, 2023Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most…
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different settings where they hadn’t been before.
B2B SaaS lead generation is dead
Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...
Short Articles
Short on time? Check out these useful short articles in Saas—all under 10 minutes.
Introducing a16z's Guide to Growth Metrics
Benchmarks for B2B companies, based on a16z data and investing team expertise.
Stop Confusing Free Trials and Onboarding (It’s Costing You Customers)
Confusing Free Trials and Customer Onboarding will result in poor engagement and lower conversion from free to paid.
The three layers of your martech stack
Learn how to keep your go-to-market tools coordinated and focused on ICP prospects.
How Linkedin Increased Notification Opt-in Rates by 500%
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.
Wordle’s growth loop
Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
Long Articles
These are some of the most-read long-form articles in Saas.
Beyond Free Trial & Freemium
Learn the 6 product-led models along with their pros, cons, risks, & best scenarios. With real-world examples, so you can see them in action.
Airtable's Path to Product-Market Fit
In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code…
How Notion Grows
What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.
23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion
From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. Now a Partner at First Round, she shares tactical tidbits on what she’s learned about about scaling…
«What area of the business would you say this company is behind on, given its stage?’»
32 SaaS KPIs every company should track
Get a comprehensive guide to every SaaS KPIs you should be tracking at your business.
Podcasts
On the go? Listen to these Podcasts and audio in Saas.
In Depth: How Retool reached $2M in ARR before launch by focusing on developers — David Hsu…
Show In Depth, Ep How Retool reached $2M in ARR before launch by focusing on developers — David Hsu - Nov 10, 2022
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Saas, including:
Bill Gurley
VC @benchmark, Investor: @grubhub, @zillow, @uber, @stitchfix, @nextdoor, @glassdoor, @goodeggs, @hacker0x01, @solvhealth, @roverdotcom, @instawork
Mark Suster
2x entrepreneur. Sold both companies (last to @salesforce). Now @UpfrontVC looking to invest in passionate entrepreneurs.
hiten.eth
CEO at Nira (@niradotcom). Started @CrazyEgg & KISSmetrics. Building SaaS businesses for 20+ years. Customer obsessed. Early adopter. Always grateful 🙏🏽🖼️
andrew chen
a16z GAMES FUND ONE

Leo Polovets
GP @SusaVentures🦍 (seed VC in Robinhood, Flexport, Stord, Mux, Andela + more). Prev: Caltech; 2nd eng @ LinkedIn; Google. Freethinker. #Bitcoin is freedom.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Saas, including:
OpenView
Product-led growth #VentureCapital tailor-made to build expansion stage #software companies into market leaders. #ProductLedGrowth #PLG #SaaS
a16z
we invest in software eating the world http://a16z.com/portfolio/ http://a16z.com/podcasts/
SaaStr
#BlackLivesMatter. World’s 🌍 largest community for B2B founders, execs & VCs. ➡️http://saastr.com. Learn to scale faster at ▶️http://SaaStrUniversity.com
ProductLed
Become great at Product-Led Growth. Follow us for the latest tips on how to build a successful product-led business.
Tomasz Tunguz
Venture capitalist. Student of Startups. Author of Winning with Data http://amzn.to/1UQAMSr. Author of http://tomtunguz.com
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