The Best Articles in Saas

Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.

I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…

In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…

Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.

In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how…

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins?

Learn everything you need to know about SaaS customer engagement (including useful engagement tools and metrics).

Cierra LoflinJanuary 9, 2023Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most…

As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different settings where they hadn’t been before.

Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

Benchmarks for B2B companies, based on a16z data and investing team expertise.

Confusing Free Trials and Customer Onboarding will result in poor engagement and lower conversion from free to paid.

Learn how to keep your go-to-market tools coordinated and focused on ICP prospects.

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.

Learn the 6 product-led models along with their pros, cons, risks, & best scenarios. With real-world examples, so you can see them in action.

In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code…

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. Now a Partner at First Round, she shares tactical tidbits on what she’s learned about about scaling…

«What area of the business would you say this company is behind on, given its stage?’»

Get a comprehensive guide to every SaaS KPIs you should be tracking at your business.

‎Show In Depth, Ep How Retool reached $2M in ARR before launch by focusing on developers — David Hsu - Nov 10, 2022