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medium.com

Understanding Customer Acquisition Costs  — Growth Hacking, Marketing and Venture Capital

medium.com
5 min read · From 2015 · The framework VCs use
Reader View · Shared by 505, including 🎆 🌸 Samuel Hulick 🌸 🌄, Dominik Grolimund, Kris Fannin, Lailo, Courtney Bolton ★, Greg Meyer, Moritz Meenen, von Moerenburgh, almagentia369, Bjoern Negelmann, Raul Tiru 🌎, Chris Messina, Florian Graillot, Shawn Venasse, Nando 💪🇦🇺🇦🇷, Rodrigo Prior, Rob Moffat, Startupxplore, Mark Kaigwa, Sir Lord Travis Wright, Web3 Speaker
startups
cac
strategy
customer acquisition cost
business models
how to
Reforge

The Product Strategy Stack

Reforge
20+ min read · 2021-03-09 · Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
Reader View · Shared by 494, including Brian Balfour, Abel Caballero Díaz, Christian Hartmann, Jonathan Kogan, David Nagel, Tom Connor, Oliver Raduner, Dmitriy Kobets, Gibson Biddle, Oscar MacDonald, Ilia Markov, Johannes Dornisch, Fareed Mosavat
product management
leadership
product design
saas
strategy
product strategy
Most highlighted
Difficulty prioritizing is often a strategy issue, not an execution issue.
medium.com

Slack’s $2.8 Billion Dollar Secret Sauce — Medium

medium.com
6 min read · From 2015 · How Slack stole a multi-billion dollar market by becoming everyone’s favorite sassy robot sidekick.
Reader View · Shared by 494, including Dominik Grolimund, Startupxplore, Marko Saric, designshard, Raul Tiru 🌎, Chris Messina, Kris Fannin, Stephanie A Kowalski, Sarah Tavel, Rodrigo Prior, Andrew Wilkinson, John Battelle, Greg Meyer, Courtney Bolton ★, Alex Barrera, Fabricio Teixeira, Rand Fishkin, SketchTalk, Thomas Power, Lailo
unicorns
slack
startups
design
product design
innovation
ProductLed

Beyond Free Trial & Freemium

ProductLed
~15 min read · May 27th · Learn the 6 product-led models along with their pros, cons, risks, & best scenarios. With real-world examples, so you can see them in action.
Reader View · Shared by 483
saas
growth hacking
freemium
First Round

Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

First Round
20+ min read · 2021-11-09 · After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes…
Reader View · Shared by 413, including Quim, Bob Apollo Inflexion-Point FF.ISP 🇪🇺 🇵🇱 🇪🇸, Víctor González Pacheco, Teresa Torres, Abel Caballero Díaz, rohit, Alan Klement
startups
marketing
saas
language
market
fit
Most highlighted
As an unknown startup, it’s hard enough to even get people to read or click on your ads, let alone rewrite their beliefs or change habits.
a16z

Choosing Your North Star Metric

a16z
~12 min read · 2021-06-15 · How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.
Reader View · Shared by 407, including Jonathan Kogan, John Cutler, Lenny Rachitsky, Gibson Biddle, Kevin_Indig, Abel Caballero Díaz, Alyssa C, rohit, Kyle Bunch, Chris Heilmann
business
product management
saas
product design
north star
metrics
Most highlighted
By maintaining a laser focus on a single metric for too long, teams risk short-term thinking, missing new opportunities, and sacrificing the user experience.
First Round

The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org

First Round
20+ min read · 2021-12-07 · From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan…
Reader View · Shared by 399, including Johannes Dornisch, Sergio Caredda
visual design
startups
hiring
design
product design
saas
dozendigital.com

The Ultimate Customer Acquisition Checklist

dozendigital.com
From 2016 · Dozen Digital is a full-stack marketing group with an emphasis on agility, data and execution
Shared by 383, including designshard, Moritz Meenen, Sir Lord Travis Wright, Web3 Speaker, Arne Keuning, Rodrigo Prior, David Luescher, Bjoern Negelmann, Herbert Bay, Parin Vachhani, Marcus Kuhn, Dez S. Papp, Greg Meyer, Nando 💪🇦🇺🇦🇷, David Butler, Mathias Böhm, Marc Gasser, Dominik Grolimund, Raul Tiru 🌎, Reto Laemmler, Shawn Venasse
customer acquisition
seo
marketing
checklists
medium.com

Improve your landing page by learning from the best

medium.com
5 min read · From 2018 · A breakdown of the latest trends in SaaS landing pages and how you can use them in your own designs.
Reader View · Shared by 372, including hallo met kasper, Helmi, Nicolas Berg, kp 🇺🇦, Rodrigo Prior, Dirk Spannaus, Kat, Klaus Eck, ⎝Stéphan Lam⎠, Dominik Grolimund, Mark Kaigwa, ThomNagy, Tillmann Lang, Thomas Pleil, Thomas Power, Herbert Bay, Tim Herbig, Marcus Kuhn, Shawn Venasse, Niklaus Gerber
landing pages
marketing
ux
products
saas
design
Lenny Rachitsky

60 ideas to boost your growth

Lenny Rachitsky
8 min read · 2021-10-12 · A motherload of growth inspiration by guest author Ali Abouelatta, creator of the First 1000 newsletter
Reader View · Shared by 359, including Katja Evertz, Víctor González Pacheco, Marvin “Polymath but really Just Generalist” Liao
startups
product management
saas
content marketing
growth
marketing ideas
Julian Shapiro

Startup Growth 🎯

Julian Shapiro
7 min read · From 2017 · Learn how to acquire users through ad campaigns, A/B testing, and content marketing.
Reader View · Shared by 345, including Jonathan Kogan, Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Brent Summers, Carlos Muñoz-Romero, Bernhard Huessy, Chris Messina, Jean Decherf, Herbert Bay, Atul Pradhananga, Dez S. Papp, almagentia369, Fabrizio Bianchi, Niklaus Gerber, Mark Pitman, Remy Bataille, Shawn Venasse, Joan Lockwood, Quim, Dominik Grolimund
growth
startups
landing pages
saas
marketing
digital marketing
Indie Hackers

We recently hit 29,000 monthly organic traffic! 🚀📈

Indie Hackers
2 min read · May 21st · Unfortunately, this is no quick win story as content marketing does and will take some time. But the results we are now seeing for our client are expone...
Reader View · Shared by 344, including Michael Kolade, Katja Evertz
seo
growth hacking
saas

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