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Andrew Chen
How startups die from their addiction to paid marketing
Andrew Chen
4 min read · 280 saves · From 2018 · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […]
Greylock
The Only Metric That Matters — Now With Fancy Slides!
Greylock
5 min read · 258 saves · From 2017 · Josh Elman · One question I get asked a lot by founders and product managers I meet is “Are my metrics good enough?” This might refer to good enough to…
TNW
I analyzed 250 SaaS pricing pages — here’s what I found
TNW
9 min read · 237 saves · From 2015 · We recently had a major overhaul of our pricing and landing page and wanted to get a good idea of what a high-converting pricing page looked like. We turned to the experts. There are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, ConversionXL and SixteenVentures being the authorities. I thought the best way would be to look […]
hotjar.com
The Essential Guide to Growing Your Early-Stage SaaS Startup
hotjar.com
2 min read · 214 saves · From 2017 · In May 2017 we hosted an event for early-stage startups whose agenda became the framework for this guide. We wrote most of the content by reaching out to and documenting the experiences of people at…
Harvard Business Review
The 30 Elements of Consumer Value: A Hierarchy
Harvard Business Review
~15 min read · 208 saves · From 2016 · Measuring—and delivering—what consumers really want
medium.com
The first rule of pricing is: you do not talk about pricing — Fluxx Studio Notes —…
medium.com
9 min read · 206 saves · From 2016 · I’ve been slightly obsessed about pricing since 2010. Before joining Fluxx, I was part of the team that changed the price of The Times…
David Skok
SaaS Metrics 2.0
David Skok
20+ min read · 194 saves · From 2015 · “If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It i…
Christoph Janz
Five ways to build a $100 million business
Christoph Janz
5 min read · 187 saves · From 2018 · Christoph Janz · Some time ago my friend (and co-investor in Clio , Jobber and Unbounce ) Boris Wertz wrote a great blog post about "the only 2 ways to bui...
digitalpsychology.io
Digital Psychology
digitalpsychology.io
182 saves · From 2018 · A free library of psychological principles and examples to elevate your SaaS, e-commerce or other digital products.
medium.com
The Epic Guide to Bootstrapping a SaaS Startup from Scratch — By Yourself (Part 1)
medium.com
~16 min read · 167 saves · From 2016 · No co-founders. No funding. No connections. No customers. No — you’re not nuts.
Stripe
Stripe Atlas: Software as a Service, as a business
Stripe
~17 min read · 159 saves · From 2018 · Stripe Atlas’ guide to understanding low-touch and high-touch SaaS businesses
Andrew Chen
How To (Actually) Calculate CAC
Andrew Chen
8 min read · 156 saves · From 2016 · [Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of…
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