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Adrian🇨🇭For somebody to do something three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to do itSee more.
The chances for me to do something repeatedly increase if I experience positive emotions when doing it the first time. It’s why airlines bring you a glass of champagne the moment you sink into a business-class seat. It's also why successful first-run experiences are crucial to product onboarding.
Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover. When Snapchat first launched, critics discounted the photo-messaging app as a fad - a toy for sexting and selfies. Their judgements were reasonable. It’s impossible