It was puzzling. Jay (not the study participant’s real name) was sitting in front of a desktop computer with an open browser. Yet, it was his phone that he grabbed. On his phone, Jay immediately opened his bank’s mobile app. Once he logged in, he
Steph Troeth rallies the workshop elves around an idea for revolutionising their worksheets and giving them a new way to think about approaching each job. One thing’s for certain, as Christmas approaches there’s always plenty of jobs to be done.
Adrian🇨🇭From user to job stories: focus on the job, rather than on the (biased) persona.
From: As Matt (aka persona), I want to be able to checkout quickly (=need).
To: When I’m at the store with two kids (=context), I want to checkout quickly (=job), so I don’t have to chase them around (=benefit)
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