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Content marketing is not new. Brands have been publishing promotional content for centuries. The content marketing movement is a useful corrective, putting the focus back onto a vital marketing strategy in the digital era. Find out more in this article. Content marketing is not
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying--data-based, highly targeted, automatic ad buys and placements--and marketers are starting to invest heavily.
This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.