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In the late 1990s, Blockbuster was at the top of the video rental industry—an industry they had essentially created. When a company offered to sell Blockbuster its new way of renting videos, Blockbuster turned them down. What they had always done was still working.
Tris Hussey> While Glassdoor reviews from current employees are not necessarily a clear window into a company’s culture, this one rang true: The sense that nonSee more-technical people muck up the Twilio vibe was small but apparent five years ago, when I joined the company as its first product marketer and employee #50.
This is probably one of Twlio's strengths--their culture supports their value supports their business.
If you’re determined to get your ideas past the beautiful prototypes and the promising pilots to achieve international scale, you must read Geoffrey Moore’s framework for consumer expectations, technology strategy and product positioning.
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