Marketing
Resources on marketing, with a leaning towards growth and performance marketing.
Collection by Gio Tiongson
First Round
The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications
10 min · · Caryn Marooney, Head of Technology Communications for Facebook, shares the PR secrets that help companies get great press. · Shared by 8, including Gio Tiongson, Hailley Griffis
Moz
On-Page SEO for 2019
20+ min · · In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019. · Shared by 56, including Chris Agro | Agrotising, Roland Bachmann, Gio Tiongson, Britney Muller 🇺🇦, Pulkit Gera, Distilled, Daniel Schwarz
Content Marketing Institute
7 SEO and Content Marketing Lessons: Rand Fishkin, Whiteboard Fridays
6 min · · SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work). Continue reading → · Shared by 5, including Gio Tiongson
Moz
Can SEOs Stop Worrying About Keywords and Just Focus on Topics?
7 min · · Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. · Shared by 29, including Gio Tiongson, Rand Fishkin, Honza Pav, Kristin Huntley, Trevor Klein
Moz
What to Do When the Wrong Page Ranks for Your Keyword(s)
· Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday. · Shared by 16, including Aleyda Solis 🇺🇦, Rand Fishkin, Gio Tiongson
Neil Patel
Why You Shouldn't Try to Rank #1 on Google
5 min · · Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I… · Shared by 261, including Matthias Kahr, Trevor Hatfield, Gio Tiongson
Ahrefs
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks
15+ min · · Learn how to reclaim your lost backlinks to boost your SEO. · Shared by 12, including Gio Tiongson, Ann Smarty
Ahrefs
Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019
13+ min · · Learn what search intent is, and how to optimize for it. · Shared by 25, including Gio Tiongson, Tim Soulo 🇺🇦, Ron Sela
Moz
Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This!
· You know SEO is important, but you barely have time for lunch, much less keyword research. In this Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan forward. · Shared by 229, including Helmi, Roland Bachmann, Jacob Jarnvall, Stephanie A Kowalski, vedi.eth {313}, Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jay West, David Butler, Kristin Huntley, Gio Tiongson, Rand Fishkin, Malik El Bay 🕊🔰🇲🇦, blinch, Chris Agro | Agrotising, Steve Rayson, Mark Pitman, Connecticut SEO, Lluís Codina, Philipp Laurim
Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
20+ min · · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. · Shared by 722, including 📁𝐦𝐫𝐯𝐧, Jonathan Kogan, Aaron Orendorff, Nir Eyal, Kris Fannin, Bill Johnston, Glenn Oberholzer, Pete Skomoroch, Shreyas Doshi, Greg Meyer, Balaji, designshard, Christina, Scott Monty, Mark Kaigwa, Konrad Weber, Gabriele, Li Jin, Wilko S. Wolters, Klaus Eck
Buffer
Facebook Ads: The Complete, Always-Updated Guide
20+ min · · This is it! Everything you ever need to know about getting started with Facebook Ads. We cover Facebook Ads from setup to budget, and beyond! · Shared by 283, including Stephanie A Kowalski, Helmi, Björn Ognibeni, Shawn Venasse, { Monah } 💡, Jonas Kamber, Thomas Power, Remy Bataille, Gio Tiongson, Thomas Huhn, ThomNagy, Simon Wüthrich, Mark Kaigwa, Dominik Grolimund, Nico Luchsinger, Rohit Malhotra, Christian Müller, Michael Musgrove, Carl Morris, Oliver Gassner https://mastodon.social/@oliverg
andrew chen
How startups die from their addiction to paid marketing
5 min · · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […] · Shared by 463, including Ste Davies, Chris Schultz✌️ & ❤️, Ronell Smith, Dominik Grolimund, Raphael Raue, Marc Garriga, Thomas Power, Yvette Dubel, Mark Kaigwa, Moritz Orendt, Stefan T, Christian Müller, Shawn Venasse, Tim Herbig, 🍔🍺📚, Klaus Eck, Gio Tiongson, Pepe Segura, Nir Eyal