Marketing
Resources on marketing, with a leaning towards growth and performance marketing.
Collection by Gio Tiongson
medium.com
Reddit and Reddit Ads Hitchhiker’s Guide: Content Marketing Feedback Session
15+ min · · For brands and startups alike, Reddit can be a true goldmine. Reddit Ads deliver, even on a budget. Have you tried it? · Shared by 21, including Sorin Amzu, Thomas Power, Ron Sela, Gio Tiongson, Sam Hurley, Nelson Vauxhall
ryanberg.co
How Zapier Reached $35M ARR With This SaaS SEO Strategy
9 min · · How Zapier generates 3.8 million visitors from search each month. Plus their playbook for creating 25,000 search optimized landing pages, without writing the content themselves… · Shared by 287, including Joona Tuunanen 🇫🇮, Matthew Guay, Gio Tiongson, Joan Lockwood, Chris Schultz✌️ & ❤️, Sachin Rekhi
Lilach Bullock
Twitter Ads Guide for Beginners
12+ min · · Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One of the ways that you can achieve these goals more quickly is through Twitter Advertising. In this latest blog post, I aim to create a complete how-to guide on Twitter Ads – how to use it, why use it and who should use it. Why Twitter Advertising? Twitter has been one of the top social media platforms for 10 years now, continuously growing over the ye · Shared by 72, including Stephanie A Kowalski, Gio Tiongson, Thomas Power, Fabrizio Bianchi, Connecticut SEO, Igor Varyvoda, Eleanor | The Copywriter, Michael Musgrove, Mark Kaigwa, Jobologies, Sorin Amzu, Matthew J. Adams, Gero Pflüger 🫡💙, Amel Mehenaoui
Buffer
The 4 Ways to Fix Your Broken Content Marketing and Social Media
4 min · · Jay Baer shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs. · Shared by 80, including uri, Stephanie A Kowalski, Jo Alchin, Mark Kaigwa, Pratik Dholakiya, Ron Sela, Kris Fannin, Gio Tiongson, Klaus Eck, Veronika Lampion
Ahrefs
4 Ways to Find Untapped Keyword Ideas With Great Traffic Potential
9 min · · But most SEOs/marketers rely on the same tools (e.g. Google Keyword Planner) for keyword ideas and thus, many people often end up targeting the same small · Shared by 32, including Mark Kaigwa, Gio Tiongson, Eleanor | The Copywriter, Connecticut SEO
Andy Crestodina
A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics
10 min · · Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts. · Shared by 101, including Daniel Schwarz, Tris Hussey, Johannes Lenz, Davy De Pauw, Gio Tiongson, Ron Sela, Connecticut SEO, Stephanie A Kowalski
Y Combinator
Getting Press for Your Startup
5 min · · Michael Seibel, Y Combinator CEO, on press strategies for startups.
The best press advice I ever got was from Mike Arrington and M.G. Siegler while they were speaking at an SV Angel CEO conference. They said:
Treat PR like biz dev.
Once I heard that, everything clicked. Before then I’d wasted · Shared by 25, including Gio Tiongson, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Klaus Eck
Sujan Patel
Marketing to the Full Funnel: Growth Strategies for Every Stage
16+ min · · Before a consumer makes a purchase, they go through a process of research and decision making. This has always been the case, but it’s only recently that businesses have really started paying… · Shared by 11, including Gio Tiongson
webprofits.agency
12 Can’t-Fail AdWords Headline Formulas to Start Testing
6 min · · Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords. But we can… · Shared by 8, including Gio Tiongson
Backlinko
Keyword Commercial Intent - Keyword Research: The Definitive Guide
7 min · · If you asked me to name the #1 keyword research mistake I see most often, I wouldn’t hesitate before answering: “Not spending enough time on commercial intent”. In fact, most SEO experts agree that –… · Shared by 9, including Gio Tiongson
Y Combinator
How to Think About PR
1 min · · Sharon Pope, Head of Programs and Marketing at YC Continuity, walks through how to think about PR and the best practices for working with the press. Featuring Q&A with veteran journalist, Steven Levy,… · Shared by 11, including Gio Tiongson
okdork.com
7 BIGGEST marketing strategies for 2017
14+ min · · There are so many stupid, generic business lists online: "10 tips to grow your business!" "3 secrets to SEO Google doesn't want you to know!" "17 steps to making passive income!" The worst part is,… · Shared by 7, including Gio Tiongson
wanderingaimfully.com
Everything You Need To Know From My Experience With SEO
20+ min · · The best SEO strategy in the world is to create worthwhile content that will help or entertain people. Here's everything I've learned about organic traffic. · Shared by 22, including hiten.eth, Gio Tiongson, Davy De Pauw
andrew chen
a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more
· Dear readers, It was my pleasure to be on my first ever Andreessen Horowitz podcast! if you haven’t checked it out, you can subscribe here. I’ve linked to the Soundcloud and included a transcript… · Shared by 34, including Chris Schultz✌️ & ❤️, Gio Tiongson
Ahrefs
Keywords Explorer 2.0 by Ahrefs: Setting new standards for keyword research
17+ min · · Do we succeed at it? It’s up to you to judge actually. But one thing I know for sure - Ahrefs team is extremely competitive and we are never scared to go a · Shared by 22, including Gio Tiongson, Kris Fannin, Joona Tuunanen 🇫🇮
viral-loops.com
How we got 1000+ upvotes in Product Hunt
5 min · · Do you know how when you think about something a lot, ideas start coming to you at any time. On Sunday mornings I’m usually out surfing but if · Shared by 12, including Gio Tiongson, Chris Messina