Marketing
Resources on marketing, with a leaning towards growth and performance marketing.
Collection by Gio Tiongson
Moz
The One-Hour Guide to SEO
2 min read · 2019-08-30 · Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! Learn the basics of SEO Strategy, Keyword Research, Link Building, Technical SEO and more.
drift.com
Account-Based Marketing (ABM): A Complete Guide
~11 min read · From 2019 · Learn all the key principles and best practices of account-based marketing (ABM), without all the jargon. We’ll walk you through the reasons why ABM works, some real examples and insights from…
Julian Shapiro
Growth Marketing Guide: Advanced Tactics and Hacks
10 min read · 2019-08-08 · The in-depth guide to acquiring more users, writing landing pages, running A/B tests, and other growth tactics.
Ahrefs
How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches)
6 min read · From 2017 · But how many keywords exactly will an average page rank for? That’s the question we wanted to answer (plus a few more), so we picked 3 million random searc
sujanpatel.com
12 of My Favorite Companies Doing Content Marketing Right
9 min read · From 2018 · Content couldn’t be more important than it is now. In fact, content marketing generates over three times as many leads as outbound marketing and costs a whopping 62% less. And that’s not all: content marketing rakes in conversion rates 6x higher than other methods. The most successful B2B marketers spend 40% of their total marketing […]
sujanpatel.com
35 All-Time Best Digital Marketing Slide Decks
~14 min read · From 2017 · I’m a big fan of slide decks. When done well, they’re an incredible channel for absorbing information without actually realizing how much ground you’ve covered or the volume of new knowledge you’ve…
Ahrefs
This 19 Step Keyword Research Process will SKYROCKET your Traffic
~16 min read · From 2016 · Boost your organic search traffic and ensure you are targeting the right keywords with this actionable guide to keyword research. Includes FREE checklist.
thinkgrowth.org
Growth Doesn’t Start With Experiments.
4 min read · From 2017 · It Starts With Understanding Relationships.
youtube.com
How to Get Users and Grow
From 2017 · Alex Schultz, VP of Growth at Facebook, shares with us how to get users, how to grow, and how to measure growth.
Content Marketing Institute
2019 B2B Content Marketing Research: It Pays to Put Audience First
7 min read · From 2018 · Content Marketing Institute/MarketingProfs ninth annual research report – B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America
medium.com
Reddit and Reddit Ads Hitchhiker’s Guide: Content Marketing Feedback Session
~15 min read · From 2017 · For brands and startups alike, Reddit can be a true goldmine. Reddit Ads deliver, even on a budget. Have you tried it?
ryanberg.co
How Zapier Reached $35M ARR With This SaaS SEO Strategy
9 min read · From 2018 · How Zapier generates 3.8 million visitors from search each month. Plus their playbook for creating 25,000 search optimized landing pages, without writing the content themselves…
Lilach Bullock
Twitter Ads Guide for Beginners
~12 min read · From 2016 · Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One of the ways that you can achieve these goals more quickly is through Twitter Advertising. In this latest blog post, I aim to create a complete how-to guide on Twitter Ads – how to use it, why use it and who should use it. Why Twitter Advertising? Twitter has been one of the top social media platforms for 10 years now, continuously growing over the ye
Buffer
The 4 Ways to Fix Your Broken Content Marketing and Social Media
4 min read · From 2017 · Jay Baer shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.
Ahrefs
4 Ways to Find Untapped Keyword Ideas With Great Traffic Potential
9 min read · From 2017 · But most SEOs/marketers rely on the same tools (e.g. Google Keyword Planner) for keyword ideas and thus, many people often end up targeting the same small
