Happy Team at Insync
Online resources I collected during my 4-year stay at Insync.
Collection by Gio Tiongson
Ahrefs
Keywords Explorer 2.0 by Ahrefs: Setting new standards for keyword research
17+ min · · Do we succeed at it? It’s up to you to judge actually. But one thing I know for sure - Ahrefs team is extremely competitive and we are never scared to go a · Shared by 22, including Gio Tiongson, Kris Fannin, Joona Tuunanen 🇫🇮
Eugene Wei
Invisible asymptotes
· Shared by 371, including Stefano ₿Ξrnardi 🌲🏴, Ricky Yean, Patrick OShaughnessy, Dominik Grolimund, Naval, Fabricio Teixeira, Johannes Lenz, adrianleb.eth, Mark Kaigwa, Taylor Pearson, Gio Tiongson, M.G. Siegler, Luzius Meisser, Ines Bieler, Chris Messina, Ryan Hoover, Carl Morris, Sachin Rekhi, Mark Suster, Kevin_Indig
threadreaderapp.com
Thread by @andreasklinger: "Two concepts worth knowing if you work on startups or develop products in general
3 min · · Thread by @andreasklinger: "Two concepts worth knowing if you work on startups or develop products in general - Job to be done - Owning a momuseful - unsure what kind of content is helpful to others - i usually tell this everyone who asks me for prod […]" · Shared by 5, including Gio Tiongson
Alan Klement
Replacing The User Story With The Job Story — Jobs To Be Done
12+ min · · Too many assumptions are dangerous · Shared by 335, including PotHix, Nando 💪🇦🇺🇦🇷, Kim Lawless, Bertrand Maltaverne, Mark Kaigwa, thoughtbot, Andrew Verbitsky, Marc Wieland, Nick Babich, David Cancel, Christian P. Stobbe, Philippe Gauvin, Pat Kua, Andreas Spiegler, Gio Tiongson, Pieter Beens, Pete Skomoroch, Thomas Pleil, Fabrice Liut 🍌🥑😌, Ela Haney
Alan Klement
Designing Features Using Job Stories
5 min · · How one team used Job Stories to design a Profile · Shared by 7, including Steve Tendon, Gio Tiongson
Alan Klement
5 Tips For Writing A Job Story — Jobs To Be Done
7 min · · Learning from a new way to define features and products. · Shared by 58, including Dominic Huang, Gio Tiongson, Philippe Gauvin, Andreas Spiegler, Andreia Costa 🇵🇹, Maja Grolimund-Kurth, Gerald Soparkar
TNW
I analyzed 250 SaaS pricing pages — here’s what I found
10 min · · We recently had a major overhaul of our pricing and landing page and wanted to get a good idea of what a high-converting pricing page looked like. We turned to the experts. There are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, ConversionXL and SixteenVentures being the authorities. I thought the best way would be to look […] · Shared by 316, including Moritz Meenen, Helmi, Nando 💪🇦🇺🇦🇷, Philip Stehlik, Remy Bataille, Jonas Kamber, Marcus Kuhn, Nicolas Sierro, Dominik Grolimund, Mark Kaigwa, bouiboui, kp, Daniel Lawniczak, Gio Tiongson, Martin Rajcan, Thomas Power, Jacob Jarnvall, Ivan Degtyarenko, Shawn Venasse, Sérgio Vieira
professionalgrowthsystems.com
Leading and Lagging Indicators: Metrics that Matter
4 min · · Learn about lagging and leading indicators: how What are they? Why are they important? And how are they used to manage your organization? · Shared by 9, including Gio Tiongson
andrew chen
a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more
· Dear readers, It was my pleasure to be on my first ever Andreessen Horowitz podcast! if you haven’t checked it out, you can subscribe here. I’ve linked to the Soundcloud and included a transcript… · Shared by 34, including Chris Schultz✌️ & ❤️, Gio Tiongson
medium.com
SaaS startup metrics: Using trials as a leading indicator for product-market fit
6 min · · Startups at a very early stage (<12 months) often have a limited amount of data to use to quantitatively assess their product-market fit… · Shared by 6, including Gio Tiongson
Intercom
23 SaaS Metrics for Fundraising + Optimization
10 min · · Fundraising can be a distracting period for a company. The CEO and the finance/analytics team particularly feel the weight of... · Shared by 9, including Gio Tiongson
wanderingaimfully.com
Everything You Need To Know From My Experience With SEO
20+ min · · The best SEO strategy in the world is to create worthwhile content that will help or entertain people. Here's everything I've learned about organic traffic. · Shared by 22, including hiten.eth, Gio Tiongson, Davy De Pauw
priceintelligently.com
Your Buyer Personas Aren't Good Enough
17+ min · · Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers. · Shared by 9, including Gio Tiongson, Miles Austin
okdork.com
7 BIGGEST marketing strategies for 2017
14+ min · · There are so many stupid, generic business lists online: "10 tips to grow your business!" "3 secrets to SEO Google doesn't want you to know!" "17 steps to making passive income!" The worst part is,… · Shared by 7, including Gio Tiongson
andrew chen
How startups die from their addiction to paid marketing
5 min · · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […] · Shared by 461, including Ste Davies, Chris Schultz✌️ & ❤️, Ronell Smith, Dominik Grolimund, Raphael Raue, Marc Garriga, Thomas Power, Yvette Dubel, Mark Kaigwa, Moritz Orendt, Stefan T, Christian Müller, Shawn Venasse, Tim Herbig, 🍔🍺📚, Klaus Eck, Gio Tiongson, Pepe Segura, Nir Eyal
Alan Klement
Top 8 tips for JTBD Interviews
5 min · · I got some feedback on this article on what to do with your JTBD research. I was told that I jumped into the deep end of JTBD and some… · Shared by 13, including Gio Tiongson, Christian P. Stobbe