andrew chen
How startups die from their addiction to paid marketing
5 min · · [Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less. A familiar story: […] · Shared by 464, including Ste Davies, Chris Schultz✌️ & ❤️, Ronell Smith, Dominik Grolimund, Raphael Raue, Marc Garriga, Thomas Power, Yvette Dubel, Mark Kaigwa, Moritz Orendt, Stefan T, Christian Müller, Shawn Venasse, Tim Herbig, 🍔🍺📚, Klaus Eck, Gio Tiongson, Pepe Segura, Nir Eyal
andrew chen
The red flags and magic numbers that investors look for in your startup's metrics
Summary · 20+ min · · Entrepreneurs and investors base decisions on user growth forecasts. But common models for user growth rely on lagging indicators. In this clever article, venture capitalist Andrew Chen details a method for understanding and predicting growth via user “acquisition loops” and “engagement loops.” Start-up investors and entrepreneurs will appreciate Chen’s authoritative take on this crucial subject, as well as his emphasis on sustainability and quality. · Shared by 587, including Jose Paul Martin, Marco Unternaehrer, Chris Schultz✌️ & ❤️, Gio Tiongson, Connecticut SEO, Joan Lockwood, Mathias Böhm, Kunal Bhatia, Stéphane Renault, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, hiten.eth, Dominik Grolimund, Fawzi A. Baba-Ali, Mohamed Azazy, Nando 💪🇦🇺🇦🇷, getAbstract, Kevan Lee 👋, Mark Kaigwa, Adrian🇨🇭
amplitude.com
Why You Need Cohorts to Improve Your Retention
11+ min · · Learn how using cohorts analysis can help you understand your users, reduce churn and increase retention! · Shared by 51, including Gio Tiongson, Max Stoiber, Nir Eyal, John Tan⚡️, Nigel, Quim, Mark Pitman, Herbert Bay
andrew chen
How To (Actually) Calculate CAC
9 min · · [Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of… · Shared by 226, including Tibor Martini 🇺🇦 @tibor@mastodon.social, Clemens, Nando 💪🇦🇺🇦🇷, Gio Tiongson, Christoph Janz 🇺🇦🎗🕊, Dominik Grolimund, David Luescher, Tim Herbig, Leo Polovets, Leslie D, kp, Quim, Mo Schuster, Moritz Orendt, Mark Kaigwa, Ilia Markov, Jacob Jarnvall
a16z
Video: Growth, Sales, and a New Era of B2B
1 min · · Traditionally, consumer companies have had viral growth and network effects, while enterprise companies have been built brick by brick and sale by sale. But a new wave of B2B companies — Dropbox, T… · Shared by 78, including Elena Neira, benahorowitz.eth, Gio Tiongson, Jonathan Kogan, Thomas Power, Nico Müller 🇺🇦, Matthew Howells-Barby Ξ mhb.eth
Harvard Business Review
Prioritize Which Data Skills Your Company Needs with This 2×2 Matrix
4 min · · Focus on data visualization. · Shared by 68, including Dario Pagnoni 🛡️, Gio Tiongson, Jacob Jarnvall, Mark Kaigwa, Antonio Vieira Santos, Will Critchlow, Jon Schwabish, Z ϟ, elpocas, Massimiliano Aroffo
Harvard Business Review
The Sales Learning Curve
20+ min · · Because new-product launches often take longer and cost more than expected, many promising offerings are prematurely aborted. Smart companies give themselves time and money enough to climb the sales… · Shared by 17, including Gio Tiongson, Andy Sparks
medium.com
How To Track Customer Acquisitions:
· Customer Lifecycle, Sales Funnel, and Content Strategy · Shared by 611, including Stephanie A Kowalski, David Luescher, Thomas Power, hiten.eth, Eleanor | The Copywriter, Jonathan Kogan, Pratik Dholakiya, von Moerenburgh, Mark Kaigwa, David Cancel, Gio Tiongson, Startupxplore, Liza Sperling, Pat Kua, Richard Hale, Nando 💪🇦🇺🇦🇷, designshard, Lord Travis Wright, Dominik Grolimund, Greg Meyer