Journal
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
16+ min · · In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One Number… · Shared by 316, including Chris Messina, Rodrigo Prior, tjalve, Center Centre – UIE, laugri, Mark Kaigwa, Marsha Collier, Klaus Eck, Thomas Power, Nick Finck, Tim Herbig, Glenn Oberholzer, James Young, Esther Schindler, Nir Eyal, Matthias Lampe, 📁𝐦𝐫𝐯𝐧, Dominik Grolimund, Gio Tiongson, Zain Fathoni
Eugene Wei
Invisible asymptotes
· Shared by 374, including Stefano ₿Ξrnardi 🌲🏴, Ricky Yean, Patrick OShaughnessy, Dominik Grolimund, Naval, Fabricio Teixeira, Johannes Lenz, adrianleb.eth, Mark Kaigwa, Taylor Pearson, Gio Tiongson, M.G. Siegler, Luzius Meisser, Ines Bieler, Chris Messina, Ryan Hoover, Carl Morris, Sachin Rekhi, Mark Suster, Kevin_Indig
productled.org
The rise of the growth product manager
10 min · · More and more companies are looking to hire growth PMs. But what does the job actually entail? And what is the difference between a growth PM and a traditional product manager? We interviewed… · Shared by 16, including Andy Budd, Gio Tiongson
ProductCraft
What Product Can Learn From Growth Teams
4 min · · Without strong user retention, your product will fail. Yet product managers consistently ignore it. This is where PMs can take a lesson from growth teams. · Shared by 127, including Stefan Weber, Gio Tiongson, hiten.eth, Christo Meid, Dominik Grolimund
blog.fullcast.io
Welcome to Growth Ops. • GrowthOps Blog
5 min · · It’s been over a year since my partner and I left the safety of a comfortable job to follow our passion for building a service that will help transform sales operations into growth operations. During… · Shared by 4, including Gio Tiongson
drift.com
Account-Based Marketing (ABM): A Complete Guide
11+ min · · Learn all the key principles and best practices of account-based marketing (ABM), without all the jargon. We’ll walk you through the reasons why ABM works, some real examples and insights from… · Shared by 23, including Sam Hurley, Gio Tiongson, David Cancel
davidjaxon.wordpress.com
The heart of any growth strategy is core product value
1 min · · Excerpt from A Dozen Things I’ve Learned from Chamath Palihapitiya About Investing and Business by Tren Griffin: Users are only ever in three states — they’ve never heard about it; they’ve tried it… · Shared by 4, including Gio Tiongson
HubSpot
The Ultimate Guide to Account-Based Marketing: 6 Key Steps
17+ min · · Uncover these comprehensive steps for implementing and executing account-based marketing. · Shared by 21, including Gio Tiongson, Tony Hughes, Pam Didner
analyticsmania.com
Google Tag Manager Use Cases
12+ min · · A solid list of Google Tag Manager use cases. Learn how you can possibly leverage GTM and improve the efficiency of your marketing/analytics efforts. · Shared by 15, including Gio Tiongson, Fabrizio Bianchi
startupschool.org
Growth for Startups
· YC Partner and growth expert Gustaf Alstromer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups. · Shared by 107, including Thomas Billeter, Gio Tiongson, Kevan Lee 👋, Jonathan Kogan, Jeff Chang, Dominik Grolimund
Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
20+ min · · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. · Shared by 723, including 📁𝐦𝐫𝐯𝐧, Jonathan Kogan, Aaron Orendorff, Nir Eyal, Kris Fannin, Bill Johnston, Glenn Oberholzer, Pete Skomoroch, Shreyas Doshi, Greg Meyer, Balaji, designshard, Christina, Scott Monty, Mark Kaigwa, Konrad Weber, Gabriele, Li Jin, Wilko S. Wolters, Klaus Eck
medium.com
Extract social profiles and other data from a list of business emails or websites
4 min · · You have a long list of business emails and need to quickly find out which businesses have Twitter, LinkedIn or other social accounts… · Shared by 4, including Gio Tiongson
refinelabs.com
How to Accelerate Revenue Growth with Pipeline Velocity
3 min · · Pipeline velocity measures how much revenue is moving through your pipeline over a period of time. Learn how it can be a growth driver for B2B companies. · Shared by 4, including Gio Tiongson
cdn2.hubspot.net
1 of 1 Sales Breakout - Master Deck (Read-Only)
· Shared by 4, including Gio Tiongson
andrew chen
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
17+ min · · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how… · Shared by 534, including Quim, Colin Jones, Tillmann Lang, Andreas Heer, Brad Engel, Mark Kaigwa, designshard, Mariella Petrigni 🌍 Translator, Chris Schultz✌️ & ❤️, JD Prater, Gio Tiongson, Philippe Gauvin, Klaus Eck, Jonathan Kogan, Inês Silva, Adrian🇨🇭, Walid Ark, Shawn Venasse, ̗̀ ̗̀Manuel Marquina
growthmarketingconf.com
How to Perform a Growth Marketing Audit
7 min · · A growth marketing audit is essential to every business and should be performed at least quarterly (though an annual audit should suffice also). · Shared by 45, including Klaus Eck, samz, Nando 💪🇦🇺🇦🇷, Gio Tiongson, L. Taylor Banks, David Pires