MARKETING AND TOOLS
A collection about modern marketing techniques and technology & the tools being used to accomplish it.
Collection by Shawn Venasse
Content Marketing Institute
30 Ways to Waste Your Content Marketing Time
8 min · · 30 of the biggest time-wasters in content marketing that diminish your program – Content Marketing Institute · Shared by 96, including Gini Dietrich, HeidiCohen - Top Global Marketer, Talkwalker, Casie Gillette, Matt Heinz, Christopher S. Penn, Klaus Eck, Arnie Kuenn, Douglas Burdett📚🎙️, Ardath Albee | B2B Marketing Strategist, Robert Rose, Melanie Deziel (she/her), LARRY ELKAN, Katja Evertz, Melonie Dodaro, Jonathan Kogan, Michael Musgrove, bernieborges, Carla Johnson - Keynote Speaker, Shawn Venasse
Darren Rowse
The Ultimate Guide To Creating Evergreen Content For Your Blog
17+ min · · Want your posts to keep bringing traffic to your blog for years to come? Then you should be creating evergreen content. And here's how to do it. · Shared by 97, including Tris Hussey, Katja Evertz, Stephanie A Kowalski, Shawn Venasse, Klaus Eck, LARRY ELKAN, Lluís Codina, Aldo Gnocchi
Social Media Today
8 Tips for Making Best Use of Curated Content [Infographic]
1 min · · Curated content can play a key role in your broader digital marketing effort. · Shared by 122, including Thomas Pleil, Keith Keller, Shawn Venasse, Jonathan Kogan, Miles Austin, Construct Marketing
theproductperson.substack.com
The 3 Sentence Cold Email Template From a YC Partner and Former Twitch CEO
1 min · · Hey, Nick here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue. Here’s an article for you today… Cold… · Shared by 99, including Shawn Venasse
Fast Company
7 ways to promote yourself on social media without bragging
3 min · · It is not just about advancing you. It’s also about advancing others. · Shared by 70, including Rachel Miller | #InfluencerMarketing, LARRY ELKAN, Klaus Eck, Bob Violino, Shawn Venasse, Dirk von Gehlen 🤷🏻♂️
Seth Godin
Sunk costs, creativity and your Practice
1 min · · “Ignore sunk costs” is the critical lesson of useful decision making. The thing you earned, that you depend on, that was hard to do–it’s a gift from your former self. Just b… · Shared by 90, including Salman 🦊, Shawn Venasse, LARRY ELKAN, Mark Kaigwa
Backlinko
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
11+ min · · Large-scale analysis of Core Web Vitals scores, along with their relationship with UX. · Shared by 98, including Shawn Venasse, Seer Interactive, Joan Lockwood, Gabriele, David Hellmann, AJ Ghergich
Content Marketing Institute
How to Be an SEO Difference Maker
6 min · · These SEO key tactics, tools, and time savers can make the optimization puzzle easier – Content Marketing Institute · Shared by 67, including Robert Rose, Julie Ewald, AJ Ghergich, Shawn Venasse, Construct Marketing, Neil Hart 💙, LARRY ELKAN
Search Engine Land
Case study: More content is not always better for ranking in Google
2 min · · Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client. · Shared by 73, including Daniel Schwarz, Shawn Venasse, Melissa Fach 🇺🇦, Colan Nielsen, AJ Ghergich, Cyrus, Chris Agro | Agrotising, Heather Lloyd-Martin
SearchEngineJournal®
Bloggers Are Worth More Than Their Links
4 min · · Still thinking of websites and blogs as simply places to acquire links? Stop now! Here's how the ideal influencer campaign for SEO should look like. · Shared by 48, including Claus Heller 🇺🇦, Shawn Venasse, Danny Goodwin, Rachel Miller | #InfluencerMarketing, Jason Falls, Stephanie A Kowalski
Modern Retail
Inside Walmart’s army of employee TikTok influencers
10 min · · Spotlight, which the company began testing this fall, remakes Walmart employees into public-facing company advocates. · Shared by 55, including Matt Navarra, Shawn Venasse, Christine Gritmon ❤️ #ChatAboutBrand, Birgit Schefer, Neil Hart 💙, Katja Evertz, Stephanie A Kowalski
SearchEngineJournal®
How to Manage a Data Driven Content Marketing Calendar
5 min · · A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know. · Shared by 67, including Michael Kolade, Stephanie A Kowalski, Nicolas Babin, Sandeep Raut, Neal Schaffer | ニール・シェーファー, Danny Goodwin, Shawn Venasse
The Atlantic
The First Major Anti-MLM Platform
5 min · · Multilevel marketing needs social media in order to recruit, and TikTok just banned it. · Shared by 58, including Shawn Venasse, Matt Navarra, Roberto Blake 🇺🇸🇵🇦 Creative Entrepreneur, Jeff Atwood, James Gingerich #B2B #Technology #Influencer, Dirk von Gehlen 🤷🏻♂️, Antonio Vieira Santos
The New York Times
An Oral History of the World’s Biggest Coupon
13+ min · · Bed Bath & Beyond’s plus-size mailer, known as Big Blue, has made it to TV, eBay, even a mobster’s kitchen drawer. “The poor mailmen,” the company’s former marketing V.P. said, “what we did to them.” · Shared by 56, including Shawn Venasse, Eugene Wei, Nancy, John Schwartz
Entrepreneur
Artificial Intelligence and marketing, the new engine of business
4 min · · To ensure that each ecommerce project is sustainable and generates new and more connections to be able to maintain itself in low seasons, an optimized digital marketing strategy will undoubtedly be… · Shared by 104, including Neil Hart 💙, Shawn Venasse, Marsha Collier, Iain Brown, PhD, Marcus Borba, Nicolas Babin, Real Marsha Wright®, Carla Gentry 🎶, Ron McIntyre
Fast Company
4 reasons why marketing should drive your company’s digital evolution
3 min · · The days of just counting clicks are gone; more effective dollars are being spent on buyer intent and propensity-to-buy tools, data and analytics, search marketing, digital campaigns, and social… · Shared by 57, including Shawn Venasse, 🇺🇦Evan Kirstel #B2B #TechFluencer, Rachel Miller | #InfluencerMarketing, Marsha Collier, John Rampton