Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.

Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?

Your agency may be using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win more business. Despite using it for clients, however,…

Here’s how retailers should map their audience strategy for new-versus-returning customers to search.

Let your customers highlight your business with a new form of Google Posts.

The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.

Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.

Users will be asked to choose from among five search and browser apps in randomized order.

Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.

This script will help you measure the impact of your optimizations on a daily basis.

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.

Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.

Do we deserve more transparency from Google? Do we deserve more then jut an apology?

The new feature is already available to some verified business in Google My Business.

The SEO plugin claims to fix Schema implementation and provide more context for search engines.

Resolved: Google has resolved the issue with Google News not indexing some publisher's content.

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and…

What they are, how they work and how to optimize for Google News and Apple News.

Before we talk about anything else, let’s address the elephant in the room. The last official public PageRank update happened in December 2013. In October 2014, Google’s John Mueller confirmed what…