Here's a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.

To be a successful in SEO today, your keyword research and content planning need an update. Learn how correlational SEO tools can help you create content.

The life of a provider isn't without trials. These were the four major mindshifts that helped me appreciate being both a provider and a partner.

Google announced a major change several years late. The SEO community reacts with disappointment.

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

In Google's newly released webspam report, the company reveals how it dealt with link spam in 2018.

Google addressed questions going around the SEO community as of late related to neural matching and its used in search.

Google finally decided to tell the search community that rel="next" and rel="prev" haven't been used in years.

Here's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.

The dos and dont's of audiences for Google Ads have changed. Here's how to navigate everything between prospecting and remarketing.

Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you.

How to build links when Google ignores so many links

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.

Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap.

LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.

Wondering how to move forward after an SEO audit? Here are six steps to take to build momentum and ensure you'll get ROI on the audit.

Learn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries.

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or service.

Google's John Mueller explains why sites with spammy link building rank.

Which PPC ad platform is right for your business? In this post you will learn about eight of the top PPC advertising platforms today.

Google's John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates.

Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.