7 min read · Apr 20th · Will that big idea create value? In Better, Simpler Strategy, Felix Oberholzer-Gee shows how even the most innovative companies adhere to one basic principle.
"One of the key messages in the book is that strategy is not complicated. There are only three levers: value for customers, value for employees, and value for suppliers."
every segment of the economy, the very best companies lead their peers by wide margins
The most successful firms are very strict: Unless an idea creates value for customers, employees, or suppliers, they do not touch it. It might be fun to do. It might be interesting to explore, but it's not going to create the kind of value that ultimately gets translated into financial success.