MarketingProfs
How to Create a Customer Journey Map to Optimize Your Campaigns
4 min · · A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing. · Shared by 117, including sascha aßbach, Gianluca Diegoli, Katja Evertz, Lee Odden - B2B Marketing, Howard Getson, Bill Quiseng, George Waititu, 🇺🇦Evan Kirstel #B2B #TechFluencer, Gabriele, Gail Gardner, Matt Heinz
Harvard Business Review
Don’t Sell a Product, Sell a Whole New Way of Thinking
7 min · · Customers need the right mental model to understand why they need your product. · Shared by 955, including Call Me ❝MICKEY❞, Jörg Linder, Chris Messina, Mark Kaigwa, Thomas Power, Lord Travis Wright, Davo ⚡, Brent Summers, Liza Sperling, Bertrand Maltaverne, Dewane Mutunga 🧠💰, Howard Getson, Kris Fannin, Dominik Grolimund, Raphael Bratschi, Shawn Venasse, ⛓ José Luis Núñez ⛓, Dave, Sérgio Vieira, Florian Hanke 🍎
Prototypr 👁️✨
The Most Important Rule in UX Design that Everyone Breaks
9 min · · In Product Design, and Possibly Life Management · Shared by 952, including Fabrice Liut 🍌🥑😌, Matthias Lampe, David Hellmann, Nick Floro, ThomNagy, designshard, Adrian Zumbrunnen, Dominik Grolimund, Josep M. Ganyet, Gabriele, Chris Love - PWAs 📳📱& SEO 🔎, tjalve, Zain Fathoni, Joe Germuska, Tim Herbig, Thomas Pleil, Erick Mazer Yamashita, Dez S. Papp, Amel Mehenaoui, Lluís Codina
Sam Altman
Startup Playbook
Summary · 20+ min · · Written by Sam Altman · Illustrated by Gregory Koberger · Spanish translationWe spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us… · Shared by 1888, including Sergio Caredda, Lord Travis Wright, Mark Kaigwa, Chris Messina, Herbert Bay, Mark Bao, Moritz Meenen, Zee, Raul Tiru 🌎, Courtney Bolton ★, Sunnie J. Groeneveld, Philip Junker, designshard, Aleyda Solis 🇺🇦, L. Taylor Banks, AdrianLocher, John Battelle, David Smooke, Jeff Chang, Nir Eyal
Sifted
Why founders should focus on product, not funding
3 min · · Founders think they need funding — but what they really need is to build a product customers love. Andy Ayim explains how to do just that. · Shared by 32, including 瑞拿頭
Jeff Chang
The best metric for determining quantitative product market fit
7 min · · Cohort retention rate is the most important product market fit metric · Shared by 440, including Remy Bataille, Clemens, Thomas Wong, blinch, hiten.eth, Gianluca Diegoli, Stefan Weber, Johannes Dornisch, Dominik Grolimund, Ilia Markov, Marc Gasser, Oliver Raduner, Mark Kaigwa, Gio Tiongson, Jacob du Toit
The StartUp
How To Sell The Problem Before Selling The Solution
7 min · · They say that every great business addresses a real customer need. · Shared by 504, including Merkstatt@troet.cafe 📯, Kristin Huntley, Nando 💪🇦🇺🇦🇷, almagentia369, Shawn Venasse, Nitin Gupta, Birgit Schefer, Jacob Jarnvall, ahg, Mark Pitman, Oleg Baskov, Ⓓarío Macchi, blinch, Eckart Burgwedel, Tris Hussey, Philip Stehlik, Martina Grolimund, Thomas Power, Dez S. Papp, Mohamed Azazy
medium.com
A Product Manager’s Job — Medium
9 min · · Product management is one of the hardest jobs to define in any organization, partially because it’s different in every company. · Shared by 545, including ThomNagy, Tatjana Nebel, Josh Elman, Dominik Grolimund, Greg Meyer, justin, Thomas Power, Ilia Markov, Tibor Martini 🇺🇦 @tibor@mastodon.social, Mark Kaigwa, Stephen C Sanders, Moritz Meenen, Nando 💪🇦🇺🇦🇷, Damien Aresta, Roberto Grossi, Bertrand Maltaverne, David Cancel, Adrian🇨🇭, Marcus Kuhn, Marco Unternaehrer
TNW
7 mental models you should know for smarter decision making
8 min · · Every one of us make dozens, if not hundreds of small to big decisions on a daily basis. Some don’t impact our lives at all, while some can change the outcome of our entire lives. Ever been to a tech festival? TNW Conference won best European Event 2016 for our festival vibe. See what's in […] · Shared by 558, including Inês Silva, Greg Meyer, Florian Hanke 🍎, Dominik Grolimund, Massimiliano Aroffo, Liv 😷, Merkstatt@troet.cafe 📯, 📁𝐦𝐫𝐯𝐧, fernand0, mark brophy, Mark Kaigwa, Aleyda Solis 🇺🇦, Mara Averick, Matthias Lampe, Will Hoag 🏔‼️, Esther Schindler, René Clausen Nielsen, Stephanie A Kowalski, Nando 💪🇦🇺🇦🇷, Howard Getson
Fast Company
How To Brainstorm Like A Googler
5 min · · This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas. · Shared by 617, including Anita Zielina, Katja Evertz, Brent Summers, @ShannaPeeples@mastodon.nl, Dominik Grolimund, Gabriele, Stephanie A Kowalski, Muhammad Althaf, Klaus Eck, Joan Carbonell, Courtney Bolton ★, Jörg Linder, Balthasar Glättli🌻 🕊, Matti Heubner, Lord Travis Wright, Greg Meyer, Nando 💪🇦🇺🇦🇷, Stowe Boyd, Eric Sinclair, Scott Williams
reallygoodux.io
Really Good UX
· A library of screenshots and examples of really good UX. Brought to you by Appcues. · Shared by 492, including Jess 🇺🇦, Mark Kaigwa, Chris Messina, Sara Usinger, Maarten Mieras, Nicolas Berg, Glenn Oberholzer, Dominik Grolimund, designshard, ThomNagy, Yazeed Al Oyoun, Helmi, Nando 💪🇦🇺🇦🇷, Axel, Mike Taylor, Jesús Torres 👩💻, von Moerenburgh, Nick Floro, Philip Stehlik, Baadier Sydow 🇿🇦
medium.com
So long MVP. Hello Minimum Loveable Product. — The Happy Startup School — Medium
12+ min · · Tactics on how to get your digital ideas to market sooner, but still deliver a product that users fall in love with · Shared by 835, including Christian Leu, Daniel Boos, Fabrice Liut 🍌🥑😌, designshard, Casey Smith, Courtney Bolton ★, Björn Ognibeni, Nicolas Berg, Shawn Venasse, Massimiliano Aroffo, Herbert Bay, Mark Kaigwa, Marcus Kuhn, Thomas Power, Helmi, Ryan Boren, von Moerenburgh, Brandon Uttley, Dominik Grolimund, Brent Summers
uxchecklist.github.io
UX Project Checklist
· Start your next UX project with this checklist and don't forget about anything! · Shared by 470, including Matthew Stephens, Lailo, Dominik Grolimund, Adham Dannaway, von Moerenburgh, David Hellmann, Stephen C Sanders, The App Brewery, Sacha Roger, Lluís Codina, Matthias Lampe, Courtney Bolton ★, Tibor Martini 🇺🇦 @tibor@mastodon.social, Casey Smith, Daniel Williams, Damien Aresta, Tatjana Nebel, ᴄʟᴀᴜᴅɪᴏ sᴄʜᴡᴀʀᴢ, edi.fortini, designshard
Prototypr 👁️✨
Creating Personas
9 min · · A guide, not a template · Shared by 810, including #bottish, David Dias, Lluís Codina, Mark Kaigwa, Marie-Christine Schindler, Glenn Oberholzer, Casey Smith, Andreas Heer, Jesús Torres 👩💻, Inurfacesuka Дедечка, Stephanie A Kowalski, Dominik Grolimund, Klaus Eck, Katja Evertz, Martin Hoffmann, Johannes Lenz, Marcus Kuhn, Edney Souza 🧙♂️, Chris Messina, Philip Stehlik
justinobeirne.com
Google Maps’s Moat
15+ min · · How far ahead of Apple Maps is Google Maps? · Shared by 1106, including Danny Prol, Tibor Martini 🇺🇦 @tibor@mastodon.social, Eric L. Barnes 🏝️, Martin Stabe, Herbert Bay, Ryan R. Rosario, Ricky Yean, jean marc manach @manhack@social.tcit.fr, Nico Lumma, Kunal Bhatia, Joe Germuska, Christopher Allen, Thomas Power, Jane, Dominik Grolimund, Chris Messina, kees, Esther Schindler, Azeem Azhar, Data Science Renee
HackerNoon | Learn Any Technology
The Ultimate Guide to Minimum Viable Product
10 min · · Please raise your hand, if you’ve ever heard about minimum viable product (MVP) and have no clue what it is. When you talk to software… · Shared by 1379, including Peter Herger, Howard Getson, Helmi, Courtney Bolton ★, designshard, Stephen C Sanders, Emerson Macedo, von Moerenburgh, Startupxplore, Aleyda Solis 🇺🇦, Christian Leu, Brent Summers, Christian Müller, Parin Vachhani, Dez S. Papp, Glenn Oberholzer, Matthias Lampe, Mark Kaigwa, Dominik Grolimund, Markus Maurer