Stowe Boyd> Uber‘s promise is simple: you use their app to hail a car, and one driver from a pool of independent drivers agrees to pick you up, and everybodySee more’s happy. In their formulation, they’re a neutral marketplace connecting customers and service providers — kinda like eBay!
> But unlike competitive sellers on eBay, Uber drivers can’t set their prices. In fact, prices can be (and regularly have been) changed unilaterally by Uber. And passengers can’t make informed choices about selecting a driver: The algorithm by which a passenger and driver are matched is opaque—to both the passenger and driver.