Digital Asset Management
What is Digital Asset Management?
Digital Asset Management allows organizations to easily store, organize, find, manage, create, distribute, and analyze all their digital content. It helps you keep control of your brand identity and improve your overall marketing performance.
Why use a Digital Asset Management system
Due to their features, Digital Asset Management (DAM) systems are gaining in popularity among marketers, designers, and sales reps. The reason? A DAM system creates structure, meaning no more endless searches in folders but quickly finding the right image β eliminating unnecessary hours and operational costs.
Digital Asset Management (DAM) Software for Nonprofits
In this article, weβll go into:
- What a Digital Asset Management system is and how it helps scale your content while always staying on brand.
- What to consider when selecting a Digital Asset Management solution that fits your needs.
- How to get started with implementing a DAM.
What is Digital Asset Management (DAM)? Short Explainer Video
In this short Explainer Video, we showcase what Digital Asset Management (DAM) is and the importance of having a great Digital Asset Management System to scale your content creation.Β
Digital asset management
The term "media asset management" (MAM) may be used in reference to DAM applied to the sub-set of digital objects commonly considered "media", namely audio recordings, photos, and videos. Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together, or to be combined with a live feed, in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains constructed from metadata harvested from the images using pattern recognition, or input manually.
The power of a Brand Management Solution
Itβs one thing to define your brand identity and create a style guide to support it. But most of the time these documents just gather dust in a drawer or folder somewhere, never to be seen again. Brand Center makes it easy to create and adjust cloud-based guidelines that all employees know how to access whenever needed.
Brand Center is also where your brandβs style and visual image lives. It stores all your fonts, logos, visuals, Tone of Voice, colors, and other elements that form your brand's DNA.