How did it start? In 2010 a very sharp technology marketer named Sean Ellis coined the term “Growth Hacking”. Andrew Chen, another very skilled technologist and current Partner at A16Z, followed on with a post describing the role of a Growth Hacker as the
The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework
JOHN EGAN, Growth Engineer @ Pinterest, shares his principles for creating growth team goals that drive meaningful, long-term success. Key Quote “One of the most important things to get right is setting up what each team is goaled on. This is especially true as
We’ve had some questions recently about how the rollout will work so I thought I’d take the chance to share some more detail on how the rollout of the iPhone app will work 😄 Please bear in mind that this plan may change -
Will it scale? That's the question marketers ask. But here's the problem - that thinking steers you toward the same saturated tactics that everyone is using. Drift has grown exponentially by doing the things that don't scale. You can too. Grab this free book
Luzius MeisserIf you read the actual paper (available at http://sci-hub.tw/http://journals.sagepub.com/doi/pdf/10.1177/0956797618761661), you will find that this AtlanticSee more article provides a very distorted view of what the researches actually found. First, this has nothing to do with the "replication crisis" as the article claims. The marshmallow test has been repeated successfully again and again, as the actual paper also says. What differs are not the test results, but the conclusions. In particular, they show that once taking the background of the children into account, the marshmallow test is much less informative. For example, if a child scored well in other cognitive tests earlier, then doing the marshmallow test does not provide that much additional information. That does not mean that the marshmallow test is nonsense. It just means that once we know that a child does well at other tests, it is less surprising anymore when it also does well at the marshmallow test. Furthermore, the article claims that this is mostly about income. But the researchers included many other control variables besides income, including race, many of which also turned out to be highly significant. So instead of focusing on income, the Atlantic could also have used the same findings to claim that it is not the marshmallow test that determines success, but being white. All the researches showed in the end is that the results of the marshmallow test correlate with many other things, but the data does not allow us to tell much about how they are connected, i.e. what causes what. This latter part is a question of interpretation.
[Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more
“You can’t produce a baby in one month by getting nine women pregnant. It just doesn’t work that way.” – Warren Buffett Someone hired a social media consultant at an old employer. During a three-hour session she walked us through hashtags, what time of