We conducted research with hundreds of people working on agile teams about their experiences in order to understand some of the biggest design problems they encounter. Designers who work in sprints…
Design thinking is essential for human-centered innovation. Learn the eight essential insights that will help you conquer design thinking and successfully apply it to your work and life.
«“Discovery consists of seeing what everybody has seen and thinking what nobody else has thought.” — Albert Szent-Györgyi, Winner of the Nobel Prize in Physiology or Medicine in 1937»
What isEmotional Design? Emotional design strives to create products that elicit appropriate emotions, in order to create a positive experience for the user. To do so, designers conside...
This article, the one that you are reading, is part of a learning experience. Learning experiences aren’t a matter of classroom delivery – they are any interaction with a user/customer/individual in which the person is going to learn something (which we hope you will in this article).Products contain a vast array of potential learning experiences from learning the interface, how best to interact with the product, to information provided and through help and support and onboarding too. That means
The idea of the minimum viable product (MVP) has been around for some time. The term itself was coined by Frank Robinson but was made popular by two influential names in product design – Steve Blank,…
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re desi
Prototyping is an integral part of Design Thinking and User Experience design in general because it allows us to test our ideas quickly and improve on them in an equally timely fashion. The Institute…
There can never be an exhaustive list of prototyping methods, since there is quite literally an endless number of ways you can build prototypes. What we can do, however, is provide a useful list of…
Responsive and Adaptive design have often been pitted against one another as alternative and competing approaches to design. But should designers really have to choose between the two? Let's find out.
The things we use and consume may satisfy the first four levels of needs in Maslow's hierarchy of needs, but they will never provide us with the characteristics, outlined below, which help us identify…
Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services, the organization that is committed to developing ser
Let’s pay a virtual visit to a famous industrial designer’s workshop. By examining the principles of his winning approach, we can incorporate vital elements into our designs in the “less is more” age.As user experience practitioners, most of us have worked with Nielsen and Molich’s 10 heuristics or rules of thumb and the Eight Golden Rules by Ben Shneiderman. These are user interface principles that we get to learn and apply. They’re part of the human-computer interaction knowledge “package”. Wi
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