The Best of David Skok
8 most popular David Skok articles, as voted by our community.
Serial entrepreneur turned VC @MatrixPartners. - Author of http://forEntrepreneurs.com - Investing in SaaS, Cloud, Infrastructure Software
David Skok on Compensation
SaaS Sales Compensation: How to Design the Right Plan
Intro Sales compensation is a more complex topic for SaaS/subscription revenue companies. Unlike traditional software sales, the job of sales doesn’t end when a new customer signs a contract. Inste…
David Skok on Saas
What’s your TRUE customer lifetime value (LTV)?
Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided by churn – ceases to work properly when you have very long customer lifetim…
Manage Customer Success to Reduce Churn
The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they …
David Skok on Startups
Startup Killer: the Cost of Customer Acquisition
In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with pa…
These are some all-time favorites with Refind users.
SaaS Metrics 2.0
Software as a service (SaaS) executives face a different set of challenges than their counterparts at more traditional enterprises and need a different set of metrics. To help subscription businesses evaluate viability, make stop-or-go decisions, and grow faster and bigger, venture capital investor and serial entrepreneur David Skok, writing on his blog forEntrepreneurs, offers a comprehensive article describing the critical metrics for subscription businesses and ways to improve them. Although long and at times complicated, Skok’s discussion ranks as a must-read for SaaS executives and investors.
9 Steps to Repeatable, Scalable, and Profitable Growth
I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and…
Scalable Pricing: A Key Tool For SaaS Success
The pricing choices software or SaaS providers make can leave potential revenue untapped – or boost sales and attract new customers. David Skok – a five-time entrepreneur and current VC investor – suggests using scalable pricing models that match the value individual customers extract to the price they pay. Blogging at forEntrepreneur, Skok outlines the use of scalable pricing in clear, actionable terms: what it is, how to implement it and how it can benefit your business. getAbstract recommends Skok’s useful article to SaaS entrepreneurs looking to ratchet up revenue or combat customer churn.
Brainstorming for New Startup Ideas: A Framework to Spur Creative Thinking
If you are a serial entrepreneur starting to look for an idea for your next startup, you are likely to want a way to stimulate your brain to come up with as many good ideas as possible. This blog p…
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