The Best of Ad Age

It’s a mix of human and algorithmic curation, following a number of steps:

1. We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
2. In addition, our users save links from around the web using our Save buttons and our extensions.
3. Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
4. Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
5. Our algorithm uses these internal signals to refine the selection.
6. In addition, we have expert curators who manually curate niche topics.

The result: lists of the best and most useful articles on hundreds of topics.

We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.

We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.

Indirectly, by using Refind and saving links from outside (e.g., via our extensions).

When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com

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