There are four degrees of uncertainty. And knowing them can give you an edge in business and life. Here's how to use the Uncertainty Matrix.
«Research shows uncertainty is even more stressful than knowing a bad outcome.»
How T-Mobile beat giants in their own game, how Zara changed fashion, and how to use Framestorming to find the right focus for your brand:
Why Hooters Air failed, why Bloomberg Media succeeded, and how to increase your chances of winning in business with your circle of competence:
«General Electric’s famous CEO Jack Welsh said it well: “If you don’t have a competitive advantage, don’t compete.”»
In 2001, Yellow Tail entered the competitive US wine market. And they managed to dominate it. Here's how to use the Blue Ocean Strategy:
Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:
How Ogilvy made Dove great. And how his disciples made Dove great again 50 years later. Plus, how to do the same with Double Diamond:
«Like any experienced advertising agency, they didn’t immediately start working on a solution based on assumptions.»
Patagonia told customers “Don’t buy this jacket.” and increased sales by 30%. Here's how they used salience bias and how you can do the same.
«Because when we pay more attention to what’s noticeable —whether an object, trait, or event— we ignore less prominent but more relevant ones.»
Can higher expectations actually create better outcomes? Here's what the priming effect is and how to use it to your benefit in business:
In 2018, KFC ran out of chicken in the UK. But they managed to save their public image. Here's how to use the peak-end effect in business:
«The peak-end effect has a strong influence on our memories — hence future decisions.»
After a certain point, increasing one input reduces efficiency. Here's how you can use the law of diminishing returns to do more with less:
«Identify the core 20% activities that will give 80% of the results in each area of your business (and life).»
Life-Changing Concepts: A weekly newsletter with stories, mental models, and ideas to make you more successful in life. Join 1000+ readers.
Mimetic desires drive human behavior. And at scale, it forms cultures around the same ambitions. Here's how to use it to your benefit.
Thinking in bets is a decision-making framework developed by former professional poker player Annie Duke. It allows you to take luck into consideration.
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