The Best of Frontera ♦️

There are four degrees of uncertainty. And knowing them can give you an edge in business and life. Here's how to use the Uncertainty Matrix.

«​Research shows uncertainty is even more stressful than knowing a bad outcome.»

Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:

Patagonia told customers “Don’t buy this jacket.” and increased sales by 30%. Here's how they used salience bias and how you can do the same.

«Because when we pay more attention to what’s noticeable —whether an object, trait, or event— we ignore less prominent but more relevant ones.»

Can higher expectations actually create better outcomes? Here's what the priming effect is and how to use it to your benefit in business:

In The Godfather movie, Vito Corleone uses the law of reciprocity to build influence. Here's what it means and how to use it in business:

«The more you give to customers before a purchase, the more they are likely to buy»

After a certain point, increasing one input reduces efficiency. Here's how you can use the law of diminishing returns to do more with less:

«Identify the core 20% activities that will give 80% of the results in each area of your business (and life).»

Life-Changing Concepts: A weekly newsletter with stories, mental models, and ideas to make you more successful in life. Join 1000+ readers.

Mimetic desires drive human behavior. And at scale, it forms cultures around the same ambitions. Here's how to use it to your benefit.

Thinking in bets is a decision-making framework developed by former professional poker player Annie Duke. It allows you to take luck into consideration.