4 min read · Oct 11th · Brand Management - No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must ...
8 min read · From 2018 · The world of entrepreneurship is full of buzzwords. We all want to found the next disruptive game-changing hot startup, leveraging our first-mover advantage in deep tech by thinking outside the box, just before pivoting (in Read more…
5 min read · Aug 26th · The best product roadmaps are dynamic visualizations (closely linked to their product plans) that help communicate the outcomes the product team is working towards and how they support the…
20+ min read · Apr 13th · Top startup leaders and operators share their best tips for new startup employees, including hitting the ground running, how to prioritize what to work on, and growing your career.
Working at a startup is like building the jet engine while you're flying the plane. And likely there's also a fire on the plane.
Apr 29th · Etwas mehr als ein Jahr ist es her, seit wir bei smartive unsere Lohnpolitik auf eine neue Basis gestellt haben. Weg von einer traditionellen, individuellen Festsetzung der Löhne, hin zu einer universell anwendbaren, transparenten Lohnformel.
~11 min read · Apr 15th · For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.