Digital Products and Product Management

Frontera ♦️
Salience Bias: How to Become Unforgettable3 min · Jan 27th · Patagonia told customers “Don’t buy this jacket.” and increased sales by 30%. Here's how they used salience bias and how you can do the same. · Shared by 464, including Thomas Pleil, Oliver Raduner, Nir Eyal
marketing
cognitive bias
mental models
salience bias
business
positioning
Most highlighted
Because when we pay more attention to what’s noticeable —whether an object, trait, or event— we ignore less prominent but more relevant ones.
UX Collective
Picking a good brand name with help of science13+ min · 2022-03-21 · “Nothing sucks like Lectrolux” · Shared by 126, including Tamsen Webster, Message Strategist (she/her), Oliver Raduner, Michael Kolade
marketing
branding
medium.com
How to Address Tech Debt vs. Product Debt vs. Business DebtJan 6th · Once upon a time, in a cave filled with software engineers, a voice complaining in unison shouts, “Product Managers do not care about tech… · Shared by 108, including Oliver Raduner
product management
software engineering
UX Collective
User onboarding: best practices12+ min · Jan 12th · Simple rules that will help you design a streamlined first-time users experience · Shared by 213, including Oliver Raduner, Hannah Milan
ux
product design
user onboarding
UX Collective
Gamification gone wrong: stop the streaks20+ min · 2022-12-15 · UX friends, please streak with caution! A look at how we want streaks to work versus how they actually work. · Shared by 212, including Oliver Raduner
product design
ux
streaks
Most highlighted
In 2018, a study showed that people tended to complete time-sensitive tasks first rather than tasks that were not as time-sensitive but were more important.
Every 📧
What to Do After You Launch7 min · 2022-11-03 · Let’s say you just launched a product to a group of users for the first time. (I’m speaking purely hypothetically, of course 😉.) Launch went pretty well: good signups, hearty praise, and some… · Shared by 221, including Oliver Raduner, Dan Shipper 📧
product design
product management
startups
Adam (User-A)Gent 🤖
🎃 The Curse of Dev Backlogs 🎃9 min · 2022-11-03 · How SEOs can lift the curse and cut through the noise to get things done · Shared by 34, including Oliver Raduner
seo
Adam (User-A)Gent 🤖
How to Map SEO Outcomes14+ min · 2022-10-07 · A framework to map out SEO outcomes and impact metrics · Shared by 144, including Oliver Raduner
seo
Reforge
2 Effective & Efficient Types of Organizational Structure — Reforge1 min · 2022-09-27 · Good organizational structure helps teams drive impact & move metrics. Learn how great leaders structure their teams & organization for success. · Shared by 133, including Oliver Raduner
organizational structures
Screaming Frog
How to Write Product Copy That Sells6 min · 2022-09-14 · Find out how to make every word count when it comes to writing copy for ecommerce pages. · Shared by 238, including Oliver Raduner
content marketing
PCMag
Here's Why Craigslist Still Looks the Same After 25+ Years5 min · 2022-09-12 · Craig Newmark's explanation of the site’s evolution (or lack thereof) is surprisingly simple. · Shared by 118, including Eli Pariser | @elipariser@mastodon.social, Mathew Ingram, Marsha Collier, Evan Kirstel the $B2B Techfluencer, Oliver Raduner, Esther Schindler, Stef Walter, Jill-I didn't pay for the checkmark-Duffy
product design
craigslist
ProductLed
What is Product Operations (Ops), and is it Right for You?5 min · 2022-09-09 · Product operations or product ops, is a role designed to help a product team operate as effectively as possible to grow a product led company. · Shared by 48, including Oliver Raduner
product management
Growth.Design
Mental Models: Why expectations drive user behaviors2022-09-27 · This case study shows you how to use Mental Models to improve your product's user experience. · Shared by 339, including 👨‍✈️ AA-Admiral ⚓🚀🌌, Oliver Raduner
ux
product design
future.com
Research Twice, Build Once: How to Know Your Users as You Grow12+ min · 2022-09-03 · Sprig founder and CEO Ryan Glasgow explains why the key to building successful products is understanding your users and what they want. · Shared by 160, including Oliver Raduner, William Toll
product design
user research
hwzdigital.ch
Growth Hacking: Mindset, Prozess und nicht nur Taktik4 min · 2022-10-01 · Aus dem Unterricht des CAS Digital Leadership mit Vincent Tresno berichtet Sibylle Gasner: Samstagmorgen, 25. April 2020 unser letzter Unterri · Shared by 7, including Oliver Raduner
First Round
How Product Strategy Stalls in the Real World — 6 Common Failure Modes20+ min · 2022-09-27 · Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing… · Shared by 755, including Oliver Raduner, Pascal Sulser, Ines Bieler
product strategy
product design
product management
product leadership
lessons learned
failure
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