Frontera ♦️
Salience Bias: How to Become Unforgettable
3 min · · Patagonia told customers “Don’t buy this jacket.” and increased sales by 30%. Here's how they used salience bias and how you can do the same. · Shared by 464, including Thomas Pleil, Oliver Raduner, Nir Eyal
UX Collective
Picking a good brand name with help of science
13+ min · · “Nothing sucks like Lectrolux” · Shared by 126, including Tamsen Webster, Message Strategist (she/her), Oliver Raduner, Michael Kolade
medium.com
How to Address Tech Debt vs. Product Debt vs. Business Debt
· Once upon a time, in a cave filled with software engineers, a voice complaining in unison shouts, “Product Managers do not care about tech… · Shared by 108, including Oliver Raduner
UX Collective
User onboarding: best practices
12+ min · · Simple rules that will help you design a streamlined first-time users experience · Shared by 213, including Oliver Raduner, Hannah Milan
UX Collective
Gamification gone wrong: stop the streaks
20+ min · · UX friends, please streak with caution! A look at how we want streaks to work versus how they actually work. · Shared by 212, including Oliver Raduner
Every 📧
What to Do After You Launch
7 min · · Let’s say you just launched a product to a group of users for the first time. (I’m speaking purely hypothetically, of course 😉.) Launch went pretty well: good signups, hearty praise, and some… · Shared by 221, including Oliver Raduner, Dan Shipper 📧
Adam (User-A)Gent 🤖
🎃 The Curse of Dev Backlogs 🎃
9 min · · How SEOs can lift the curse and cut through the noise to get things done · Shared by 34, including Oliver Raduner
Adam (User-A)Gent 🤖
How to Map SEO Outcomes
14+ min · · A framework to map out SEO outcomes and impact metrics · Shared by 144, including Oliver Raduner
Reforge
2 Effective & Efficient Types of Organizational Structure — Reforge
1 min · · Good organizational structure helps teams drive impact & move metrics. Learn how great leaders structure their teams & organization for success. · Shared by 133, including Oliver Raduner
Screaming Frog
How to Write Product Copy That Sells
6 min · · Find out how to make every word count when it comes to writing copy for ecommerce pages. · Shared by 238, including Oliver Raduner
PCMag
Here's Why Craigslist Still Looks the Same After 25+ Years
5 min · · Craig Newmark's explanation of the site’s evolution (or lack thereof) is surprisingly simple. · Shared by 118, including Eli Pariser | @elipariser@mastodon.social, Mathew Ingram, Marsha Collier, Evan Kirstel the $B2B Techfluencer, Oliver Raduner, Esther Schindler, Stef Walter, Jill-I didn't pay for the checkmark-Duffy
ProductLed
What is Product Operations (Ops), and is it Right for You?
5 min · · Product operations or product ops, is a role designed to help a product team operate as effectively as possible to grow a product led company. · Shared by 48, including Oliver Raduner
Growth.Design
Mental Models: Why expectations drive user behaviors
· This case study shows you how to use Mental Models to improve your product's user experience. · Shared by 339, including 👨✈️ AA-Admiral ⚓🚀🌌, Oliver Raduner
future.com
Research Twice, Build Once: How to Know Your Users as You Grow
12+ min · · Sprig founder and CEO Ryan Glasgow explains why the key to building successful products is understanding your users and what they want. · Shared by 160, including Oliver Raduner, William Toll
hwzdigital.ch
Growth Hacking: Mindset, Prozess und nicht nur Taktik
4 min · · Aus dem Unterricht des CAS Digital Leadership mit Vincent Tresno berichtet Sibylle Gasner: Samstagmorgen, 25. April 2020 unser letzter Unterri · Shared by 7, including Oliver Raduner
First Round
How Product Strategy Stalls in the Real World — 6 Common Failure Modes
20+ min · · Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing… · Shared by 755, including Oliver Raduner, Pascal Sulser, Ines Bieler