Counterintuitive Value Creation

Dr. Nettra Pan 👁
Dr. Nettra Pan 👁
Ξntrepreneurship Lecturer @BayesBSchool. Interests: meaningful work, identity, new venture strategy, design. Tweets have not been peer-reviewed. NFA

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Business schools around the world teach students how to create and capture value in order to achieve entrepreneurial success. But who defines value? And success? In this deep dive, we can learn how to create value by doing the exact opposite of what industries find valuable.

Nettra Pan is an expert in entrepreneurship and social innovation. Her work is focused on how firms resolve tensions between commercial and seemingly non-commercial imperatives. She draws on frameworks from psychology and sociology to better understand how startups and venture capital-like firms with a social impact mandate can succeed. Nettra's research has been presented at leading research conferences in entrepreneurship, social impact and innovation. She is a Lecturer in Entrepreneurship and Social Innovation at The Business School (formerly Cass).

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  • Male and Female Entrepreneurs Get Asked Different Questions by VCs… and 5 other articles
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