In recent weeks, gigantic Publicis made a $4 billion+ acquisition, while upstart Beeswax launched its Bid Manager. While everyone is talking about the former, this will have no fundamental strategic impact on the future of marketing; whereas the latter is poised to change Programmatic
Sideways dictionary — it's like a dictionary, but using analogies instead of definitions. Use it as a tool for finding and sharing helpful analogies to explain technological ideas. Because if everyone understands technology better, we can make technology work better for everyone.
Ad fraud is a game where losing can look like winning, our Singular Fraud Index says. That’s why you need the latest intel — and the best fraud protection suite in the attribution industry — to protect you. And understanding the enemy is the