Bepton RangerThis is impressive. What's most important here is that Uber are demonstrating that they care about their 'brand'. Uber's reputation isSee more delivered by their people and service – the visual identity is the 'picture' you have in your mind when you think Uber.
Henning von VogelsangIntent and fulfilment is the engine of what makes me want to do something. I am looking for an effect, so I am following a certain path to arrive at theSee more effect.
It is surprising me how many user interfaces are designed on the surface, with great care for visibility of required actions, but the motives and the user’s mind, their driving intention, are often forgotten.