6 min read · Jan 31st · Don’t try to change someone else’s mind. Instead, help them find their own motivation to change.
Yet experiments show that preaching and prosecuting typically backfire — and what doesn’t sway people may strengthen their beliefs. Much as a vaccine inoculates the physical immune system against a virus, the act of resistance fortifies the psychological immune system. Refuting a point of view produces antibodies against future attempts at influence, making people more certain of their own opinions and more ready to rebut alternatives.
Don’t try to change someone else’s mind. Instead, help them find their own motivation to change.
4 min read · 2020-06-27 · OK, calling this a “lost art” is a bit of hyperbole, because there are some people who actually rest these days. But I don’t believe most people do it anymore. I could rail about the age of…