Moz
How to Improve Organic Clickthrough for Your Content
6 min · · SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators… · Shared by 139, including Robert Rose, AJ Ghergich, Thomas Pleil, Ann Smarty, Gail Gardner, Will Critchlow, Michael Kolade, LARRY ELKAN, Martina Bürge
medium.design
A few lesser-known Figma tips
3 min · · At Medium, our design team’s tool of choice is Figma. We use it practically every day, but still get a bit of joy whenever we discover a… · Shared by 163, including Stef Walter, Michael Kolade, Gabriele
Content Marketing Institute
Is There Such a Thing as the Best Word Count for SEO?
5 min · · Word count doesn’t matter to search engines. But here are five things that do. – Content Marketing Institute · Shared by 97, including AJ Ghergich, Ann Smarty, Oliver Raduner, Katja Evertz, Gail Gardner, Michael Kolade, Heather Lloyd-Martin, Thomas Pleil, Stephanie A Kowalski
Marketing Week
If you build a brand without considering its use you’re wasting your time
4 min · · Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning. · Shared by 171, including Kelly Hungerford, Michael Kolade
Content Marketing Institute
How To Do Less and Get More in Every Facet of Content Marketing
12+ min · · Don’t wait for a budget boost. Follow this in-depth guide to work more efficiently and get more value from your content marketing – Content Marketing Institute · Shared by 211, including Neal Schaffer | ニール・シェーファー, Stephanie A Kowalski, LARRY ELKAN, Michael Kolade, Gini Dietrich, Robert Rose, Katja Evertz, Gero Pflüger 🫡💙
Ahrefs
17 Actionable Content Marketing Tips for 2022
9 min · · Implement these content marketing tips. · Shared by 51, including Michael Kolade, Neal Schaffer | ニール・シェーファー, Gini Dietrich, Glen Gilmore #MWC23, Marsha Collier
StoryLab.ai
How to Set up a Content Distribution Strategy [Work Sheet Included]
19+ min · · I bet you’ve heard the phrase: “Content is king!” Have you also heard the phrase: “Content is king – Distribution is Queen!” Also. How much time do you spend on creating new content and how much time… · Shared by 56, including Gail Gardner, Michael Kolade, Raul Tiru 🌎, Stephanie A Kowalski
UX Collective
A guide to the Modern Minimal UI style
9 min · · Functional, readable, sleek and sexy. · Shared by 156, including Johannes Dornisch, Michael Kolade, ᴄʟᴀᴜᴅɪᴏ sᴄʜᴡᴀʀᴢ, Nick Floro, KOstas, Arturo Rebolledo
SparkToro
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
8 min · · Keyword research is broader than you might think, friends. If you're in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to · Shared by 80, including Lluís Codina, Gail Gardner, Rand Fishkin, Cyrus, Michael Kolade, Ann Smarty
Content Marketing Institute
How to Drive Organic Clicks and Leads From Your Instagram Channel
7 min · · Follow these five tips to get more traffic to your landing pages from your Instagram channel – Content Marketing Institute · Shared by 111, including Michael Kolade, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Gail Gardner, AJ Ghergich, Julie Ewald, Brooke B. Sellas, Birgit Schefer, LARRY ELKAN, Christian Hartmann, Ann Smarty
Content Marketing Institute
50 of the Best Social Media Tools Selected by Top Marketers
20+ min · · What social media tool is your all-time, can’t-live-without favorite? Fifty big names in marketing reveal their answers – Content Marketing Institute · Shared by 154, including HeidiCohen - Top Global Marketer, LARRY ELKAN, Joanna Wiebe, Shane Barker, Neil Hart 💙, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, John Jantsch, Matt Heinz, CoSchedule, Aaron Orendorff, Michael Kolade
Ahrefs
Content Marketing: A Comprehensive Guide For 2021
19+ min · · Get started with content marketing. · Shared by 139, including 🇨🇦 Trent Dyrsmid 🇺🇸, Chloe Abrasada, Neil Hart 💙, Su Franke, Michael Kolade, AJ Ghergich, 🇺🇦Evan Kirstel #B2B #TechFluencer, Stephanie A Kowalski, Chris Agro | Agrotising
Neal Agarwal
Sell! Sell! Sell!
· Visualizing the products that won capitalism. · Shared by 217, including Porsha, Michael Kolade
value.app
Value.app
5 min · · Guest Author: Polina Marinova PomplianoWhat distinguishes the great from the truly exceptional?After four years of writing The Profile, I've studied how the most successful and interesting people in… · Shared by 49, including Michael Kolade, Mark Kaigwa, Cameron Yick ~ @hydrosquall@vis.social on mastodon, Polina M. Pompliano, Tom Connor
SearchEngineJournal®
Paid Media Marketing in 2021: 8 Changes Marketers Should Make
5 min · · A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan. · Shared by 321, including Amy Bishop, Stephanie A Kowalski, Danny Goodwin, Michael Kolade
Search Engine Land
Brand reputation and the impact of Google SERP selections
11+ min · · How Google treats company navigational brand searches and the impact they can have on consumer perceptions. · Shared by 55, including Barry Schwartz, Aleyda Solis 🇺🇦, Michael Kolade, Bill Slawski ⚓ 🇺🇦, AJ Ghergich