CXL
Upselling and Cross-selling: 8 Examples and Why They Work
9 min read · Jun 16th · Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
Reader View · Shared by 191, including Michael Kolade
Ahrefs
17 Lead Magnet Examples + Tips on Topics & Traffic Sources
~19 min read · May 16th · Want leads? You’ll need magnets.
Reader View · Shared by 165, including Sandeep Raut, Michael Kolade
Real Simple
How to Start Retirement Planning in Your 20s, 30s, 40s, and 50s
8 min read · Feb 25th · Start where you are with what you have.
Reader View · Shared by 153, including Michael Kolade
Ahrefs
70 Blogging Statistics for 2022
6 min read · Feb 4th · These are the most interesting blogging stats we think you should know.
Reader View · Shared by 108, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Michael Kolade, AJ Ghergich, Katja Evertz
SparkToro
What Your Marketing Needs is a Bad Guy
5 min read · Feb 16th · If you're a big brand, already established, conservative in your ways and happy with your performance, this advice isn't for you. But, if you're a
Shared by 217, including Ian Lurie 🇺🇦, Michael Kolade, Tommy Walker, Rand Fishkin, Wil Reynolds
First Round
The Art of Becoming a Better Listener — Tactical Advice for the Startup Setting
20+ min read · Jan 20th · When it comes to annual resolutions and personal development goals, listening usually isn’t very high up on the list. User research leader and author Ximena Vengoechea makes the case for why you…
Reader View · Shared by 545, including Víctor González Pacheco, Michael Kolade, Sergio Caredda, Bill Trenchard
First Round
The Best Managers Don’t Fix, They Coach — Four Tools to Add to Your Toolkit
20+ min read · Jan 11th · Anita Hossain Choudhry (The Grand, First Round) and Mindy Zhang (Dropbox, Oscar Health) draw on their experiences as executive coaches to unpack why managers fall into the “fixing” trap and make the…
Reader View · Shared by 674, including Jessica Gioglio, Ferit (at 🏠) 🌙, Bill Trenchard, Arne Keuning, Scott Monty, Michael Kolade, Víctor González Pacheco, Jeff Atwood, Thomas Pleil, Massimiliano Aroffo
First Round
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
20+ min read · Jan 25th · After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify…
Reader View · Shared by 275, including Christian Fauteux, Michael Kolade, Thomas Pleil, Bill Trenchard, Víctor González Pacheco
Content Marketing Institute
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
~12 min read · Jan 12th · Before you dive into the complexities of content marketing, it’s best to have a good grasp on all the related terms – Content Marketing Institute
Reader View · Shared by 82, including Michael Kolade, Martin Butters - Tech Marketing, Gini Dietrich, Katja Evertz, AJ Ghergich, Gero Pflüger, Stephanie A Kowalski
every.mirror.xyz
The Web3 Renaissance: A Golden Age for Content — Mirror
~11 min read · 2021-12-20 · By Li Jin and Katie Parrot.
Reader View · Shared by 140, including Katja Evertz, Michael Kolade, Chris Messina, Ferit (at 🏠) 🌙, Paolo Sinelli, Li Jin, Jonathan Kogan
Moz
How to Improve Organic Clickthrough for Your Content
6 min read · Jan 13th · SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators…
Reader View · Shared by 139, including Robert Rose, AJ Ghergich, Thomas Pleil, Ann Smarty, Gail Gardner, Will Critchlow, Michael Kolade, LARRY ELKAN, Martina Bürge
medium.design
A few lesser-known Figma tips
3 min read · Jan 12th · At Medium, our design team’s tool of choice is Figma. We use it practically every day, but still get a bit of joy whenever we discover a…
Reader View · Shared by 87, including Stéphanie Walter, Michael Kolade, Gabriele
Content Marketing Institute
Is There Such a Thing as the Best Word Count for SEO?
5 min read · Jan 10th · Word count doesn’t matter to search engines. But here are five things that do. – Content Marketing Institute
Reader View · Shared by 98, including AJ Ghergich, Ann Smarty, Oliver Raduner, Katja Evertz, Gail Gardner, Michael Kolade, Heather Lloyd-Martin, Thomas Pleil, Stephanie A Kowalski
Marketing Week
If you build a brand without considering its use you’re wasting your time
4 min read · 2021-12-22 · Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.
Reader View · Shared by 158, including Kelly Hungerford 🌻, Michael Kolade
Content Marketing Institute
How To Do Less and Get More in Every Facet of Content Marketing
~12 min read · Jan 3rd · Don’t wait for a budget boost. Follow this in-depth guide to work more efficiently and get more value from your content marketing – Content Marketing Institute
Reader View · Shared by 193, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, LARRY ELKAN, Michael Kolade, Gini Dietrich, Robert Rose, Katja Evertz, Gero Pflüger
Ahrefs
17 Actionable Content Marketing Tips for 2022
9 min read · 2021-12-29 · Implement these content marketing tips.
Reader View · Shared by 48, including Michael Kolade, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Gini Dietrich, Glen Gilmore | 🌻🥽Metaverse 🕳🐇, Marsha Collier
